Brand Tone

Aspirational, sophisticated, and creative; professional yet approachable; inspiring with unique, well-designed products; clean, direct, focused on aesthetics and innovation, with a more personal and relatable tone on platforms like TikTok.

Brand Values

• •Curated Design
• •Innovation and Functionality
• •Creativity and Inspiration
• •Support for Creators
• •Authenticity

Best Practices

• •Lead with Aesthetics: In all copy, prioritize language that evokes beauty, design, and a sophisticated aesthetic. Use descriptive words that appeal to a design-conscious audience.
• •Highlight Innovation and Function: Beyond just looking good, explain why a product is special. Focus on its unique features, materials, or the problem it solves in a clever way.
• •Maintain a Clean and Minimalist Voice: Keep copy concise, elegant, and to the point. Avoid clutter, excessive emojis, or overly casual slang (except where appropriate for a specific platform like TikTok).
• •Speak to the "Creator" Mindset: Frame products not just as items to own, but as tools for a more creative and inspired life. Use language that empowers and resonates with a community of designers, entrepreneurs, and artists.
• •Balance Aspiration with Authenticity: While the overall tone is aspirational, periodically share behind-the-scenes content or stories that humanize the brand. This builds trust and a stronger connection with the audience.

Social Perception

Modern and trendy concept store, seen as a destination for unique, high-quality gifts and personal items. Perceived as having a good eye for design and a commitment to quality, appealing to an audience that appreciates and invests in high-end design. Lends an air of authority and taste within the design community due to its association with creators and designers.

Copy Examples

• •Illuminate your space with intention. Our new Aura Lamp is more than just a light source—it's a statement in minimalist design. Where form and function meet. #concepticastore #designinspiration #minimalhome
• •For the creators, the designers, the innovators. Your workspace should be as inspired as your work. Discover our curated collection of tech gadgets and desk accessories designed to fuel your creativity. Shop now at CONCEPTIC.A. #creativetools #designerlife #workspacieinspo
• •Elevate your culinary experience. From self-stirring mugs to artisanal spice blends, our kitchen collection is designed for the modern foodie. Discover unique tools that make every meal a masterpiece. #kitchendesign #uniquegifts #foodie
• •The Art of Living, Redefined. Introducing our latest collection of curated objects for the modern home. Discover pieces that tell a story and transform your space. #newarrivals #homedecor #conceptstore
• •(Video shows a beautifully packaged product being shipped) From a simple idea to your doorstep. Every order is a reminder of why we started: to bring more beauty and innovation into the world, one curated piece at a time. Thank you for being part of our journey. #smallbusiness #entrepreneur #packagedwithlove #conceptica