Brand Tone

Professional, Authoritative, and Results-Oriented

Brand Values

• •Quality and Efficacy
• •Expertise
• •Accessibility
• •Brazilian Heritage
• •Customer Empowerment

Best Practices

• •Lead with the Result: Always start with the end benefit. Instead of Our mask has Omega-3, write Achieve unparalleled shine and strength with the power of Omega-3. The focus should be on what the customer gains.
• •Use Technical Language with Clear Benefits: It's good to use professional terms like Amino System technology or neutralizing tones as it builds authority. However, always pair them immediately with the tangible benefit for the user (e.g., ...which rebuilds hair fibers for lasting smoothness).
• •Maintain an Expert, Not Elitist, Tone: The tone should be authoritative and confident, but also empowering and educational. Avoid overly complex jargon without explanation. The goal is to make professional knowledge accessible, not to alienate the consumer.
• •Leverage Brazilian Quality as a Stamp of Approval: Consistently mention the Brazilian origin of the flagship products. It’s a powerful differentiator that implies superior effectiveness, especially for straightening and repair treatments.
• •Incorporate Testimonials as Proof: Systematically use customer quotes and before-and-after photos in marketing copy. Frame them as case studies or proof of efficacy. For example, Clients report 98% frizz reduction after one use. See the results for yourself. This reinforces the brand's core value of delivering tangible results.

Social Perception

The general perception online appears positive, particularly on platforms like TikTok, where users and influencers share successful results. The brand is perceived as a key supplier and leader in the sector for salons in Portugal, with a trusted distributor image. An engaged community indicates a loyal and satisfied customer base that trusts the products' effectiveness.

Copy Examples

• •The Evolution of Hair Repair is Here. Introducing the Afro System 0% Formaldehyde. Achieve revolutionary, long-lasting smoothness without compromise. Our exclusive Amino System technology replicates the hair's cellular membrane structure, delivering immediate, frizz-free results. Empower your salon services and guarantee client loyalty with the best in Brazilian hair science.
• •Don't Manage Frizz. Eliminate It. Tired of temporary solutions for unruly hair? Our PowerFull BLOND Botox Capilar is engineered to recover damaged strands from the inside out, neutralizing yellow tones and providing deep hydration for a flawless, lasting smooth finish. Reclaim control of your hair.
• •The Choice of Top Stylists Across Europe. Professionals don't take chances; they choose results. That's why brands like Lizze and MQ Hair are staples in our catalog—and in the most demanding salons. Equip yourself with the same tools trusted for precision, durability, and superior performance.
• •Beyond Smooth. The Confidence of Perfect Hair. It's more than just a look—it's a feeling. Our Brazilian straightening systems provide not just flawless hair, but the confidence that comes with it. Experience the transformation.
• •Your Professional Supply, Delivered. Free Shipping Over €90. Access Europe's premier selection of professional Brazilian cosmetics without leaving your salon or home. From progressive straightening kits to essential manicure accessories, we are your trusted partner for quality and performance. Shop the collection now.