Brand Tone

Empowering, supportive, and body-positive. The language is uplifting, focusing on how the customer should feel (confident, comfortable, empowered), friendly, and approachable, aiming to build a sense of community.

Brand Values

• •Confidence
• •Inclusivity
• •Comfort
• •Empowerment
• •Authenticity

Best Practices

• •Always start by describing the emotional benefit (confidence, empowerment, freedom) before detailing the product features (seamless, breathable fabric, compression).
• •Consistently use words like "every body," "celebrate your curves," and "empower." Avoid language that suggests "fixing" or "hiding" flaws. Frame the product as a tool to enhance what is already there.
• •Continue using customer testimonials and user-generated content, but ensure the brand actively monitors and addresses both positive and negative feedback to show transparency and a commitment to improvement.
• •In all communications, from ad copy to customer service emails, the tone should be helpful and understanding. This is especially crucial for rebuilding trust given the existing customer service complaints.
• •Every piece of copy should be paired with imagery that reinforces the brand's values. Continue to use diverse models in natural, confident poses to ensure the message of inclusivity is both seen and read.

Social Perception

The public-facing brand image is very positive, seen as modern, inclusive, and empowering, attracting customers with its body-positive messaging and diverse representation. However, among some paying customers, perception is less favorable due to product quality and negative customer service experiences, creating a gap between the brand promise and actual experience.

Copy Examples

• •That "I can conquer anything" feeling starts from the inside out. Our Everyday Empower Bodysuit is the seamless, breathable secret to all-day confidence. Made for your body, designed for your life. #Conceance #EverydayConfidence
• •Headline: Shapewear that finally feels like you. Body: Forget stiff, restrictive shapewear. CONCEANCE is designed to move with you, celebrate your curves, and empower your every step. Discover comfort you have to feel to believe. Shop now for 20% off your first order.
• •Subject: Your Daily Dose of Confidence is Here.
• •Text: Beyond Shapewear. It's a feeling. Discover the freedom of seamless support designed for every body.
• •Meet your new favorite layer. The Empower Sculpt Bodysuit isn't just about shaping; it's about providing a smooth, invisible canvas that lets *your* true style shine through. With breathable fabric and a seamless thong back, it’s comfort so good, you’ll forget it’s even there.