Brand Tone

Informative, Trustworthy, and Aspirational

Brand Values

• •Quality & Purity: A strong focus on providing high-quality, pure collagen products. This is often highlighted in ingredient lists and product sourcing information.
• •Efficacy & Results: The brand is built on the promise that its products deliver tangible benefits for skin, hair, nails, and joints.
• •Health & Wellness: Positioned as a contributor to overall health, beauty from within, and an active lifestyle.
• •Transparency & Education: An effort to inform consumers about their products and the science/benefits of collagen.
• •Customer-Centricity: Implied through the use of testimonials, addressing customer needs through product variety, and focusing on solutions to common concerns (aging, joint pain, etc.).

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining the brand's tone (Informative, Trustworthy, Aspirational), key messaging points, "do's and don'ts" for language, and examples. Share this with anyone creating content.
• •Prioritize Clarity and Accuracy: Ensure all claims are supportable and information is presented clearly and concisely. Avoid jargon where possible, or explain it if necessary. This builds trust.
• •Balance Information with Aspiration: While providing educational content, always tie it back to the desirable outcomes and benefits the customer seeks (e.g., not just "Type I collagen," but "Type I collagen for vibrant skin and strong nails").
• •Use Consistent Terminology: Refer to products, ingredients, and benefits using the same terms across all platforms. For example, if it's "Pure Hydrolyzed Collagen Peptides," use that consistently rather than switching between "collagen powder," "collagen protein," etc., unless for SEO variation with clear intent.
• •Listen and Adapt (Slightly): Monitor customer language and how they talk about the benefits they experience. While maintaining the core brand tone, subtly incorporate customer vocabulary where appropriate to resonate more deeply, especially in social media interactions and testimonial highlights. Always ensure this aligns with the established trustworthiness and aspirational qualities.

Social Perception

Positive, with a focus on product effectiveness and quality.

Copy Examples

• •Facebook/Instagram Ad (Focus: Skin Health): Unlock your skin's natural radiance. Our 21Collagen PureBlend combines five essential collagen types to help reduce fine lines, boost hydration, and restore youthful elasticity. Scientifically formulated, 100% pure. Discover the difference quality collagen makes. ✨ #21Collagen #YouthfulSkin #PureCollagen #BeautyFromWithin
• •Website Product Description Snippet (Focus: Joint Health): Support your active lifestyle with 21Collagen Mobility+. Featuring targeted Type II collagen, clinically researched for its role in promoting joint comfort and flexibility. Move freely and confidently. Invest in your joints, invest in your freedom.
• •Email Marketing Subject Line (Focus: Exclusivity/Information): Insider Access: The Science Behind 21Collagen & Vibrant Aging
• •TikTok Video Concept (Short, Engaging, Informative): (Visual: Quick demo of easily dissolving collagen powder in water/smoothie) Text Overlay: Stir in your daily glow! ✨ 21Collagen = Happy Skin, Strong Nails, Healthy Joints! Voiceover/Caption: Just one scoop of 21Collagen a day can help you look and feel your best. Pure, potent, and packed with benefits. What are you waiting for? #CollagenBoost #HealthyHabits #21CollagenGlow
• •LinkedIn Company Post (Focus: Quality & Trust): At 21Collagen, we are committed to setting the standard for purity and efficacy in collagen supplementation. Our multi-collagen formulas are meticulously sourced and rigorously tested to ensure you receive only the best for your health and wellness journey. Learn more about our commitment to quality on our website. #CollagenScience #WellnessIndustry #QualitySupplements #HealthInnovation