Brand Tone

Professional and Informative, Experienced and Knowledgeable, Helpful and Customer-Oriented, Direct and Serious

Brand Values

• •Security and Protection
• •Integrity
• •Friendliness and Helpfulness
• •Experience and Reliability
• •Customer Focus

Best Practices

• •Prioritize Clarity and Directness: Use clear, unambiguous language. Avoid jargon where possible, or explain it if necessary for the target audience.
• •Emphasize Experience and Trust: Consistently refer to the company's long-standing presence and commitment to quality to build confidence.
• •Maintain a Helpful and Supportive Stance: Even when discussing threats, frame the solutions positively. Focus on how the products help and provide peace of mind. Offer guidance and make it easy for customers to find the right products.
• •Be Professional in All Communications: Whether it's website copy, product descriptions, or email responses, maintain a professional demeanor. This reinforces the seriousness and reliability of the brand.
• •Focus on Solutions and Benefits: Instead of just listing features, highlight the benefits – theft deterrence, data protection, asset management, and the resulting peace of mind or compliance fulfillment. Explain how the products solve a customer's problem.

Social Perception

The company is perceived as a specialized provider of physical computer security hardware. Their products are aimed at government agencies, corporations, and educational institutions, indicating a B2B focus, though they likely serve individual consumers as well.

Copy Examples

• •Headline: Secure Your Assets, Protect Your Peace of Mind. Body: For 30 years, Computer Security Products has been the trusted choice for physical IT and AV security. Explore our robust range of locks, enclosures, and privacy solutions designed to safeguard your valuable equipment. Experience and reliability you can count on.
• •Headline: Don't Be an Easy Target. Fortify Your Laptops. Body: Laptop theft is a preventable risk. Our high-strength laptop locks and security cables offer a formidable defense against opportunists. Easy to use, tough to beat. Secure your mobile workforce today.
• •Headline: Data on Display? Ensure Visual Privacy with Our Filters. Body: Sensitive information deserves protection from prying eyes. Our privacy filters limit viewing angles on monitors and laptops, ensuring your confidential data remains confidential. Learn more about enhancing your data security.
• •Headline: The Right Lock for the Right Job. Expert Guidance Available. Body: Choosing the correct security solution can be complex. Our experienced team is here to help. From keyed-alike options for enterprises to individual locks, we provide friendly advice to meet your specific security needs.
• •Headline: Protecting Your Technology Investments – It's What We Do. Body: Your IT and AV equipment are critical assets. We specialize in robust physical security solutions—from CPU lockers to specialized cables—ensuring your technology stays where it belongs. Partner with experience, partner with Computer Security Products.