Brand Tone

Helpful, Knowledgeable, Approachable, Direct, Modern

Brand Values

• •Reliability
• •Expertise
• •Customer Service
• •Accessibility/Speed
• •Problem Solving
• •Trustworthiness

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Helpful, Knowledgeable, Approachable, Direct, Modern) with examples of "do's and don'ts" for language, common phrases, and even humor level. Share this with anyone creating content.
• •Know Your Audience, Per Platform: While the core tone remains, adapt the delivery slightly for each platform. TikTok can be more casual and humorous, while website copy might be more direct and reassuringly professional. The underlying helpfulness and expertise should always shine through.
• •Focus on Solutions and Benefits: Frame copy around how Computer Hackers solves customer problems and the positive outcomes they'll experience (e.g., "get back to work faster," "protect your precious memories," "enjoy seamless streaming"). This reinforces the helpful and reassuring values.
• •Use Clear, Accessible Language: Avoid overly technical jargon where possible, especially when addressing general home users. If technical terms are necessary, explain them simply. This maintains approachability.
• •Regularly Review and Audit Content: Periodically check website copy, social media posts, and ads to ensure they align with the defined brand tone and values. This helps catch any drift and maintains consistency over time.

Social Perception

Generally viewed as a competent and reliable IT support provider. Their tips and educational content on social media and YouTube are likely perceived as valuable by their audience. They are seen as knowledgeable technicians who can solve complex problems.

Copy Examples

• •Website Homepage Banner: "Tech Troubles? We Speak Fluent Computer. Get Fast, Expert IT Support Today & Say Goodbye to Digital Drama. [Contact Us Button]" (Tone: Reassuring, Direct, slightly humorous)
• •Facebook Post (promoting virus removal): "Is your computer acting possessed? 👻 Don't let nasty viruses slow you down or compromise your data. Our tech wizards are experts at exorcising malware. Send us a DM or call for a clean slate! #VirusRemoval #CyberSecurity #TechSupport" (Tone: Humorous, Helpful, Authoritative)
• •Instagram Caption (for a tech tip image): "Quick Tip Tuesday! 💡 Speed up your old laptop by [Simple Actionable Tip]. Easy, right? For a deeper dive and a full system tune-up, you know who to call! 😉 #TechTips #ComputerHelp #DIYTech #ComputerHackers" (Tone: Friendly, Informative, Approachable)
• •Google Ad Headline & Description: Headline: Expert PC & Mac Repair | Fast Fixes Description: Slow computer? Data loss? We solve IT headaches. Reliable support for home & business. Call Computer Hackers now! (Tone: Direct, Problem-Solving, Trustworthy)
• •TikTok Video Concept Intro: "Your Wi-Fi is probably slower than it should be! 🐢 Here are 3 reasons why AND how to fix one of them in 60 seconds! #WiFiHacks #TechTok #ComputerTips #SlowInternet" (Tone: Engaging, Quick, Helpful)