Brand Tone

Informative, educational, approachable, friendly, focused on well-being & naturalness, trustworthy, and quality-conscious.

Brand Values

• •Natural Products: Commitment to natural ingredients and supporting organic farming practices.
• •Well-being: Focus on how CBD can contribute to a better quality of life.
• •Quality & Transparency: Emphasis on high-quality sourcing and providing detailed product information.
• •Customer Empowerment: Encouraging informed decisions and healthcare consultation.
• •Accessibility: Offering convenient services like free delivery within France.

Best Practices

• •Maintain an informative and educational tone by explaining CBD benefits and product details clearly.
• •Adopt an approachable and friendly voice to connect with customers personally.
• •Emphasize the natural origins and health benefits of the products to align with the brand's focus on well-being.
• •Highlight product quality, sourcing, and extraction processes to build trust.
• •Encourage customer empowerment by providing information and suggesting consultation with healthcare professionals.

Social Perception

Customers perceive Leef France products positively, associating them with improved well-being. The brand is seen as a provider of high-quality, natural CBD products within the growing and increasingly accepted French CBD market.

Copy Examples

• •Discover our Broad Spectrum CBD oils, crafted with natural ingredients to enhance your well-being. Experience the 'entourage effect' for optimal benefits.
• •Our CBD flowers are sourced from Swiss and Italian farmers, ensuring high quality, pesticide-free products, as close as intended by mother nature.
• •Many customers report that our CBD flowers contribute to improving their life, helping with sleep, stress, anxiety, and chronic pain. See what they have to say!
• •Visit our social media for pretty photos, exclusive promos, and interesting info about the world of CBD. Get to know us better!
• •Our Gélules EVEIL combine hemp extract with phytocannabinoids and terpenes for optimal absorption, supporting your daily wellness naturally.