Brand Tone

Informative, supportive, and benefit-driven. Focus on relief, comfort, and wellness.

Brand Values

• •Relief & Comfort
• •Support & Recovery
• •Everyday Wellness

Best Practices

• •Focus on Benefits, Explain Features: Always tie product features back to tangible benefits for the customer (e.g., "Our graduated compression [feature] helps improve blood flow [benefit], reducing swelling and energizing your legs [ultimate benefit].")
• •If making claims about medical benefits, ensure they are substantiated or carefully worded to manage expectations (e.g., "may help to...," "designed to support...")
• •Highlight benefits for athletes.
• •Show benefits for individuals with medical needs.
• •Focus on improving general well-being and an active lifestyle

Social Perception

Beneficial for athletes and individuals with medical needs, promoting everyday wellness and an active lifestyle. Overcome skepticism by building a strong positive reputation.

Copy Examples

• •Reduce swelling and alleviate achiness with our compression technology.
• •Improve circulation and energize your legs with our graduated compression socks.
• •Designed to support your muscles and joints, aiding in recovery from physical activity.
• •Experience everyday wellness with our range of compression wear for an active lifestyle.
• •Our products help manage chronic conditions and provide relief for those who stand or sit for long periods.