Brand Tone

Helpful, Informative, Trendy, Youthful, Promotional, Sales-Oriented, and Engaging

Brand Values

• •Product Quality and Professional Brands
• •Customer Convenience
• •Beauty and Self-Expression
• •Customer Rewards

Best Practices

• •Tailor language and references to resonate with a youthful, trend-aware demographic interested in beauty and self-expression.
• •Accompany copy with high-quality images and engaging videos, especially on platforms like Instagram and TikTok. The copy should complement the visual.
• •Continue providing valuable tips and how-to content alongside promotional material to build trust and authority.
• •Use relevant emojis to add personality and popular/branded hashtags to increase visibility and engagement (e.g., #SacaTuLadoSelfie, #SelfieBeautyPro).
• •Whether it's "Shop Now," "Learn More," or "Link in Bio," guide the user on what to do next in a clear and inviting way.

Social Perception

A go-to source for professional hair care and beauty products, particularly for those interested in hair coloring and staying updated with trends. Attract budget-conscious consumers looking for quality products at good prices. A positive connection with its audience.

Copy Examples

• •✨ Unleash your inner color artist! ✨ Our NEW Igora Royal shades just dropped! 🔥 Swipe to see the inspo & tap the link in bio to make these vibrant looks yours. #SacaTuLadoSelfie #IgoraRoyal #NewCollection #HairGoals
• •Ready for a hair refresh? 😉 Get 15% OFF all conditioners this week + FREE shipping on orders over $50.000! 🚚💨 Stock up on your faves and keep those locks luscious. Shop now at selfie.cl! #SelfieBeautyPro #HairCareSale #HealthyHair
• •Stop frizz, not your style! 🙅‍♀️ Quick tip for smoother hair using our [Product Name]. Full tutorial on our IG! Link in bio to shop. #NoFrizzNoDrama #HairHacks #SelfieBeauty #BeautyTips
• •Your Hair's Best Friend is Here! 😍 Explore top brands, expert tips, and unmissable deals. #SacaTuLadoSelfie at selfie.cl!
• •Hey Gorgeous! Your SELFIE Points Just Got an Upgrade! 🌟