Brand Tone

Professional and Authoritative, Caring and Empathetic, Educational and Informative, Approachable and Friendly, Solutions-Oriented

Brand Values

• •Personalisation: Tailoring medications and services to the unique needs of each individual and even pets is a cornerstone of their identity.
• •Quality and Safety: Commitment to high standards in compounding, using quality ingredients, and adhering to professional guidelines.
• •Expertise and Knowledge: Staffed by experienced and highly trained pharmacists and technicians.
• •Patient-Centricity: Placing the patient's health, well-being, and understanding at the forefront of their services.
• •Integrity and Trust: Building relationships based on reliable service and professional advice.
• •Accessibility: Striving to provide medications that may otherwise be difficult to obtain, and offering services like Australia-wide delivery.
• •Community Engagement: Supporting local initiatives and being an active part of the community.

Best Practices

• •Emphasise Personalisation: Always bring the focus back to how the service or product is tailored to the individual's unique needs (e.g., "customised for you," "your specific requirements").
• •Lead with Empathy, Support with Expertise: Start by acknowledging the patient's potential concerns or needs (caring tone), then reassure them with your knowledge and professional capabilities (authoritative tone).
• •Educate and Empower: Provide clear, concise information that helps patients understand their options and the benefits of compounding. Avoid overly technical jargon where possible, or explain it simply.
• •Maintain an Accessible Voice: Even when discussing complex medical topics, strive for language that is easy to understand and approachable. This builds trust and encourages questions.
• •Be Consistent Across Platforms: While the style may adapt slightly for different channels (e.g., more informal on TikTok), the core message of professional, caring, and expert personalised service should remain consistent.

Social Perception

A highly trusted and reliable source for specialized, custom-made medications; Staffed by knowledgeable, caring, and approachable professionals who go the extra mile to help; A problem-solver for medication challenges, offering solutions where commercial products may not be suitable; Dedicated to quality and patient well-being; Innovative and modern in their approach, particularly with their online presence and specialized services.

Copy Examples

• •Your health is unique. Your medication should be too. At Compounding Pharmacy Keperra, our expert pharmacists specialise in creating personalised medications tailored to your specific needs – from unique dosages to allergen-free formulas and even pet-friendly options. Experience care designed just for you. [Link to Services]
• •Navigating complex health needs requires expert solutions. Keperra Compounding Pharmacy is a PCCA member, committed to the highest standards in pharmaceutical compounding. Our state-of-the-art labs and experienced team ensure you receive precisely what your doctor prescribed, with the utmost quality and care. [Link to About Us]
• •Got questions about compounded medications? 🤔 We’re here to help! Whether it's for you, your child, or your furry friend, our Keperra team is passionate about finding the perfect solution. Slide into our DMs or visit our website! #PersonalisedCare #CompoundingPharmacy #KeperraHealth #AskYourPharmacist
• •Ever wonder how we make kids' medicine taste yummy or create a special cream? 🧪✨ It’s all about personalised compounding! Helping you get the *exact* medication you need. What do you want to know about compounding? Ask me below! 👇 #PharmacyLife #CompoundingMagic #HollyTheCompounder #Keperra
• •Managing hormone health requires a personalised approach. At Compounding Pharmacy Keperra, we work closely with you and your practitioner to compound Hormone Replacement Therapy (HRT) tailored to your individual hormonal balance and preferences. Take control of your well-being. Enquire today. [Link to HRT Services]