Brand Tone

professional, authoritative, and reassuring

Brand Values

• •Reliability
• •Peace of Mind
• •Simplicity and Convenience
• •Expertise

Best Practices

• •Be Clear and Direct: Avoid jargon and overly complex language. The goal is to make compliance easy to understand. Use straightforward headlines and concise sentences that get right to the point.
• •Focus on the Benefit, Not Just the Feature: Instead of just saying "We sell labor law posters," emphasize the outcome: "We provide peace of mind and protect your business from fines." Frame the product as a solution to a problem.
• •Maintain a Professional and Authoritative Voice: The subject matter is serious, and the tone should reflect that. Avoid overly casual language, humor, or slang to maintain credibility as a compliance expert.
• •Use Action-Oriented Language: Encourage users to take the next step with clear calls-to-action like "Get Protected," "Simplify Compliance Today," or "Order Your Poster." This creates a sense of proactive problem-solving.
• •Emphasize Trust and Reliability: Consistently use words like "guaranteed," "expert," "reliable," "updated," and "secure" throughout your website and any future marketing materials to reinforce the core brand values.

Social Perception

largely neutral and undefined; viewed as a functional, necessary, professional, and utilitarian service.

Copy Examples

• •Headline: "Stop Worrying About Labor Law Changes. We've Got You Covered." Body: "Our Compliance Protection Plan automatically ships updated posters whenever regulations change. Stay compliant, avoid fines, and focus on what you do best—running your business."
• •Headline: "The All-In-One Compliance Poster Your Business Needs." Body: "Tired of tracking multiple state and federal notices? Our comprehensive posters consolidate all mandatory postings into one simple, easy-to-display board. Order yours today and simplify your compliance."
• •Headline: "Are Your Labor Law Posters Out of Date? It Could Cost You." Body: "Fines for non-compliance are steep and unexpected. For a fraction of the cost, ensure your business is protected with our 100% compliant, up-to-date labor law posters."
• •Headline: "Expert-Verified Compliance. Delivered to Your Door." Body: "Our team of compliance experts monitors every change in labor law so you don't have to. Trust Compliance Boards to keep your workplace posters accurate and your business protected."
• •Headline: "Set It and Forget It Compliance." Body: "Join thousands of businesses that trust our automated update service. Sign up for the Compliance Protection Plan and make labor law poster compliance one less thing to worry about."