Brand Tone

Modern & Minimalist, Direct & Confident, Youthful & Trendy (for apparel), Informative & Authoritative (for supplements), Community-Oriented (implied)

Brand Values

• •Quality
• •Exclusivity/Scarcity (for apparel)
• •Performance & Health (for supplements)
• •Modern Aesthetics & Style (for apparel)
• •Authenticity (implied)

Best Practices

• •Define and Document Your Voice: Clearly outline the desired tone for different product lines (apparel vs. supplements) and platforms. Is it consistently modern and direct, or does it shift to be more playful on TikTok versus informative on product pages?
• •Know Your Audience per Platform: Tailor the tone to resonate with the specific audience on each platform. TikTok's audience might respond better to shorter, trend-driven, and more informal language, while the website product descriptions for supplements require a more authoritative and detailed tone.
• •Emphasize Key Values: Consistently weave in brand values like "premium quality," "limited," "science-based," or "performance" where appropriate and authentic.
• •Visual and Textual Harmony: Ensure the tone of the copy aligns with the visual identity. A minimalist design language should be paired with clear, concise, and perhaps understated copy for apparel.
• •Authenticity is Key, Especially in Streetwear and Wellness: Avoid overly corporate or exaggerated claims. Streetwear consumers value genuine connection, and supplement users look for credible information. Be transparent, especially with ingredients and benefits for the supplement line.

Social Perception

Positive (for supplements in Czech market), Mixed (general online, potentially unrelated "Complex" entities), Streetwear Credibility, Engagement on TikTok

Copy Examples

• •Engineered for the street. The new [Product Name] Hoodie. Premium comfort, minimalist design. Limited stock available. Shop now. #ComplexBrand #Streetwear
• •Unlock your potential. Complex™ [Supplement Name] is scientifically formulated with [Key Ingredient 1] and [Key Ingredient 2] to enhance focus and energy. Elevate your performance. Learn more and order yours. [Link] #ComplexSupplements #ScienceBased #Performance
• •(Visual: Quick cuts of someone stylishly wearing Complex apparel in an urban setting) Text Overlay: Your City. Your Style. Complex. 🔥 Shop the look. 👆 (Use a trending audio snippet)
• •(Influencer/User trying a Complex supplement before a workout, showing energy and results) Voiceover/Text: Powering my gains with Complex™ [Supplement Name]! What’s your go-to? #ComplexFuel #GymTok #FitnessCZ
• •Complex: Curated streetwear for the modern individual and science-backed supplements for peak performance. We believe in premium quality, authentic design, and empowering you to live life at your fullest. Explore our collections. #ComplexLifestyle