Brand Tone

intellectual, artistic, and thoughtfully unconventional. It's a brand that doesn't shout but rather invites curiosity and contemplation. There's an element of subtlety and restraint, letting the materials and forms speak for themselves. The language used often has a poetic and philosophical leaning. While a sense of seriousness and depth is present, there are also hints of humor and playfulness. Overall, the tone is sophisticated, conscious, and quietly confident.

Brand Values

• •Artistic Expression & Sculptural Design
• •Sustainability & Responsibility
• •Intellectual Curiosity & Meaning
• •Unconventionality & Subversion
• •Quality & Longevity
• •Reductionism & Thoughtful Simplicity
• •Everyday Beauty & Complexity

Best Practices

• •Embrace Poetic & Evocative Language: Use descriptive, thoughtful, and sometimes abstract language that reflects the artistic and intellectual nature of the brand. Avoid overly casual or sales-driven jargon.
• •Highlight the 'Why': Go beyond describing the product; share the inspiration, the ideas, or the questions each collection explores, connecting to the brand's intellectual curiosity.
• •Weave in Sustainability Naturally: Talk about recycled materials and conscious practices as an integral part of the design and creation process, not just a footnote. This reinforces it as a core value.
• •Maintain Visual & Textual Cohesion: Ensure that the sophisticated, often minimalist, and artistic aesthetic of the products and imagery is mirrored in the clean, considered, and sometimes unconventional style of the copy.
• •Speak to the Discerning Customer: Address an audience that appreciates art, design, intellectual depth, and sustainability. The copy should feel like a conversation with someone who shares these values, fostering a sense of community and shared understanding.

Social Perception

cult, contemporary, and innovative brand favored by the fashion set, artists, activists, and discerning individuals. Customers and critics alike praise the unique, sculptural, and wearable nature of the pieces. There's a strong appreciation for the brand's commitment to sustainability and the intellectual depth behind the designs. They are seen as offering something different and thought-provoking in the jewelry and accessories market.

Copy Examples

• •Beyond adornment. Explore sculptural forms that tell a story, crafted thoughtfully from recycled materials. This is Completedworks.
• •The art of the everyday, reimagined. Discover jewelry and ceramics that find beauty in imperfection and complexity in simplicity.
• •Wearable philosophy. Each piece a quiet dialogue with history, art, and the unconventional. Enduring design, consciously made.
• •Subtly subversive, undeniably elegant. Completedworks offers a new perspective on modern heirlooms.
• •More than an accessory, it's a statement of intent. Choose design that speaks to a considered, artistic, and sustainable way of life.