Brand Tone

Professional, Knowledgeable, Reliable, Trustworthy, Direct, Informative, Supportive, Community-Oriented, Slightly Traditional/No-Frills

Brand Values

• •Quality
• •Reliability
• •Accuracy
• •Performance
• •Customer Support
• •Service
• •American Made
• •Longevity
• •Lasting Value
• •Innovation (Practical)

Best Practices

• •Prioritize Clarity and Accuracy: Given the technical nature of the products, ensure all copy is clear, precise, and factually correct. Avoid jargon where possible or explain it simply.
• •Emphasize Reliability and "Made in USA": Consistently weave in the themes of product durability, quality craftsmanship, and American manufacturing, as these are key brand differentiators and resonate with the target audience.
• •Maintain a Supportive and Knowledgeable Voice: Address the shooter directly, understanding their needs for performance improvement and reliable gear. Position the brand as an experienced partner.
• •Focus on Benefits, Supported by Features: Explain how product features (e.g., Bluetooth, memory recall, ease of use) translate into tangible benefits for the shooter (e.g., better tracking, more efficient practice, reliable data).
• •Be Direct and Unfussy: Reflect the functional, no-nonsense approach of the products in the copy. Avoid overly flowery or trendy language; a straightforward, confident tone is more appropriate.

Social Perception

Respected, Established, Go-To for Timers/Chronographs, Reliable Workhorses, Good Value, Responsive Customer Service

Copy Examples

• •Headline: Precision Timing, American Made. Trust Competition Electronics. Body: For over 40 years, Competition Electronics has been the shooter's choice for reliable, accurate, and easy-to-use timers and chronographs. Elevate your training and performance with tools built to last.
• •Headline: Capture Every Shot. Analyze Your Performance. The ProChrono DLX with Bluetooth. Body: Seamlessly connect the ProChrono DLX to our free app and get detailed shot data at your fingertips. Improve your loads and track your progress with unparalleled accuracy. Made in the USA.
• •Headline: Don't Just Practice. Practice Smarter with the ProTimer BT. Body: Instant feedback, Bluetooth connectivity to the PT Link app, and robust construction. The ProTimer BT is your essential partner for effective training sessions.
• •Headline: The Winning Difference for Over Four Decades. Body: Competition Electronics: Engineering reliable tools for the dedicated shooting sports enthusiast. Experience the quality and support that champions trust.
• •Headline: Your Partner at the Range. And Beyond. Body: From personal bests to match day, Competition Electronics timers and chronographs deliver the accuracy you demand, backed by our commitment to US manufacturing and customer support.