Brand Tone

Inspirational & Adventurous, Personal & Heartfelt, Quality-Driven & Trustworthy, Friendly & Engaging, Passionate & Enthusiastic

Brand Values

• •Celebrating Life Stories & Memories
• •Inspiring Travel & Exploration
• •Quality & Craftsmanship
• •Customer Centricity
• •Personal Growth & Understanding
• •Drive, Initiative, Resilience, Inspiration
• •Community & Connection

Best Practices

• •Always Emphasize Storytelling: Frame products not just as maps, but as tools for telling personal travel stories and preserving memories. Use evocative language that speaks to the emotional connection of travel.
• •Maintain an Inspirational and Encouraging Voice: Copy should motivate users to explore, dream, and set travel goals. Highlight the transformative power of travel.
• •Highlight Quality and Craftsmanship Subtly: While it's a key value, weave it into the narrative of creating lasting mementos rather than just stating technical superiority. Let customer reviews and product descriptions speak to the quality.
• •Foster a Sense of Community and Connection: Use inclusive language ("yourfriends@conquestmaps.com," "join us") and encourage sharing. Position the Compass Club as a valuable community for fellow adventurers.
• •Be Authentic and Passionate: Let the genuine love for travel and the company's origin story shine through. Use a friendly, approachable, and enthusiastic tone that reflects a team that truly cares about their customers' journeys.

Social Perception

Highly Positive, Reliable & Reputable, Inspirational, Engaging

Copy Examples

• •Headline: Chart Your Adventures. Craft Your Story. Body: Every pin tells a tale, every map holds a million memories. Our handcrafted push pin maps are more than just décor; they're a canvas for your life's greatest journeys. Start your Conquest today and relive every cherished moment. Call to Action: Design Your Journey
• •Headline: Inspire Wanderlust That Lasts a Lifetime. Body: Fuel your dreams of distant lands and vibrant cultures. With a Conquest Map, you're not just tracking where you've been, but igniting the passion for where you'll go next. Quality craftsmanship for a lifetime of adventures. Call to Action: Explore Our Collections
• •Headline: More Than a Map: It's Your Legacy of Exploration. Body: From family road trips to solo expeditions across continents, your travels shape who you are. Our maps are built to honor those transformative experiences, becoming a cherished heirloom that tells your unique story. Call to Action: Personalize Your World
• •Headline: Join the Compass Club: Your Journey, Amplified. Body: Become part of a community that celebrates every adventure! As a Compass Club member, enjoy exclusive discounts, free shipping, and resources to make your travel dreams a reality. Because every journey is better together. Call to Action: Unlock Member Perks
• •Headline: Gift the World, One Pin at a Time. Body: Looking for a truly meaningful gift? A Conquest Map is a heartfelt way to celebrate the traveler in your life. Perfect for weddings, anniversaries, graduations, or just because. Help them visualize their dreams and cherish their memories. Call to Action: Find the Perfect Gift