Brand Tone

Trustworthy & Reliable, Approachable & Friendly, Value-Oriented & Smart, Sustainable & Responsible, Modern & Tech-Savvy

Brand Values

• •Quality Assurance
• •Affordability
• •Sustainability
• •Customer Confidence/Trust
• •Convenience
• •Innovation

Best Practices

• •Prioritize "Trust" Keywords: Consistently use terms like "Certified," "Quality Checked," "Warranty," "Genuine," "CompAsia Confidence" to reinforce reliability.
• •Balance Professionalism with Approachability: While ensuring information about quality and checks is clear and professional, maintain a friendly and helpful tone, especially in social media and customer interactions. Use emojis appropriately where the platform allows (like TikTok/Instagram).
• •Highlight Value & Sustainability Together: Frequently connect the benefit of affordability with the positive impact of choosing refurbished (e.g., "Save money and save the planet").
• •Be Solution-Oriented and Empowering: Frame copy around how CompAsia helps customers (e.g., "Upgrade easily," "Get the tech you want without breaking the bank," "Make a smart, sustainable choice").
• •Maintain Visual and Verbal Consistency: Ensure that the language used aligns with the visual branding across all platforms – from the website's clean look to the more dynamic feel of TikTok. The core messages of quality, value, and trust should be evident everywhere.

Social Perception

Generally Positive, Growing Trust, Smart Choice, Accessible Tech, Responsive (on social media)

Copy Examples

• •Headline: Upgrade Smarter, Not Harder. Get CompAsia Confidence. Body: Why pay full price? Our "As New" devices pass a rigorous 32-step quality check and come with a warranty you can trust. Tech you love, prices you’ll love even more. #CompAsiaConfidence #SmartTech #SustainableChoice
• •Headline: Your Old Phone’s Next Adventure Starts Here! Body: Don’t let your old gadgets gather dust! Trade them in with CompAsia’s easy Instacash app and get instant value. It’s good for your wallet and great for the planet! 🌍♻️ #TradeInAndTradeUp #EcoFriendlyTech #CompAsiaMY
• •Headline: Peace of Mind in Every Pixel. Body: Worried about second-hand? Don’t be! Every CompAsia device is meticulously inspected (32 steps, to be exact!) and backed by our warranty. Experience tech that looks and feels new, without the brand-new price tag. #QualityRefurbished #ShopSmart #CompAsiaWarranty
• •Headline: Join the Recommerce Revolution! 🚀 Body: Be a part of something bigger. Choosing CompAsia means choosing quality, affordability, AND sustainability. Get your dream device today and help us build a greener future, one gadget at a time. #SustainableTech #ValueSmart #CompAsia
• •Headline: Unbox Joy, Not Debt. 😉 Body: Get that premium tech feeling without the premium financial drain. From iPhones to MacBooks, find incredible deals on devices that are certified awesome by CompAsia. What will you unbox next? #AffordableTech #GoodAsNew #CompAsiaDeals