Brand Tone

heartfelt, inspiring, and personal, with a strong emphasis on rustic and Western aesthetics. bold and unapologetic when referring to their unique design style.

Brand Values

• •Personalization and Storytelling
• •Quality and Craftsmanship
• •Authenticity and Originality
• •Customer Connection
• •Artistic Passion
• •Inspiration and Encouragement
• •Woman-Owned Business

Best Practices

• •Emphasize Storytelling: Frame product descriptions and social media posts around the idea of creating memories and personal narratives. Use phrases like "capture your story," "a reflection of you," "cherished memories."
• •Highlight Craftsmanship and Origin: Consistently mention "American-made," "handcrafted," "quality materials," and the years of artistic experience behind the designs.
• •Use Evocative and Emotional Language: Incorporate words that evoke feelings of warmth, nostalgia, inspiration, and connection (e.g., "heartfelt," "soulful," "timeless," "cherished," "inspire").
• •Maintain a Rustic and Authentic Voice: Let the language reflect the Western and farmhouse aesthetics. Use terms like "rustic charm," "vintage flair," "Western spirit," "authentic design."
• •Be Welcoming and Personal: Address the customer directly and foster a sense of community and shared passion for unique home decor. Reinforce that they are part of the "creative journey."

Social Perception

Positive customer experiences, recognition for unique aesthetic (Western, modern farmhouse, rustic, and vintage styles), featured in publications like Good Morning America, American Farmhouse Style, and Better Homes & Gardens.

Copy Examples

• •More than decor, it's your story told in art. Bring home a piece of Walls of Wisdom and let your walls speak from the heart.
• •Handcrafted with passion, inspired by tradition. Discover unique, American-made wall art that brings rustic charm and timeless Western spirit to your space.
• •Transform your house into a home filled with memories. Our personalized canvas signs are designed to capture your unique journey and inspire for years to come.
• •Bold. Unapologetic. Uniquely You. Make a statement with our high-end Western wall decor, crafted for those who dare to be different.
• •From our heart to your home. Experience the quality and artistry of Walls of Wisdom, where every piece is a testament to a love for design and authentic storytelling.