Brand Tone

Professional, Authentic, and Premium

Brand Values

• •Tradition
• •Quality
• •Authenticity
• •Simplicity

Best Practices

• •Prioritize Authenticity in Language: Always use language that reflects the brand's Italian heritage. Incorporate Italian words where appropriate (e.g., "Taggiasca," "Pesto Genovese") but ensure the overall message is clear to an English-speaking audience. The tone should be passionate and respectful of culinary traditions.
• •Focus on Sensory Details: Describe the products using rich, sensory language that evokes taste, smell, and texture. Words like "fragrant," "sun-ripened," "rich," "velvety," and "robust" will reinforce the premium quality of the ingredients.
• •Tell a Story: Every piece of copy, from a product description to a website banner, should be an opportunity to tell a small part of the brand's story. Emphasize the connection to Liguria, the traditional methods, and the passion behind the products.
• •Maintain a Clean and Premium Aesthetic: The visual branding on the website is clean and upscale. The copy should match this. Avoid slang, overly casual language, or aggressive sales tactics. The tone should be confident and refined, letting the quality of the products speak for itself.
• •Educate the Customer: Use copywriting to educate consumers about what makes the products special. Explain what "D.O.P. basil" is, the unique qualities of "Taggiasca" olives, or why slow-drying pasta matters. This not only justifies the premium price point but also builds trust and positions the brand as an expert in authentic Italian cuisine.

Social Perception

Based on available customer reviews, the brand is generally perceived positively by those who have purchased their products, appreciating the authentic taste and quality. The primary challenge in social perception is the brand's lack of visibility and confusion with the Sanremo Music Festival due to no dedicated social media presence, limiting control over its narrative and public engagement.

Copy Examples

• •The True Taste of Liguria, Delivered to Your Table. Discover Compagnia Sanremo, where generations of Italian tradition are bottled into every jar. Savor the authentic flavor of our artisanal pesto and sauces, crafted from the finest local ingredients.
• •A Symphony of Flavor: Our Genovese Pesto. Made with fragrant D.O.P. basil and rich, cold-pressed olive oil from our Ligurian groves. Compagnia Sanremo’s pesto is a testament to the simple, profound beauty of Italian cooking. Stir into pasta, spread on fresh bread, or elevate your favorite dishes with a touch of authentic Italy.
• •Our Story is in Our Soil. Compagnia Sanremo was born from a passion for the authentic culinary traditions of our home. From the sun-drenched olive groves to your kitchen, we are dedicated to preserving the quality and taste that makes Italian food beloved worldwide. We aren't just making food; we're sharing a piece of our heritage.
• •Don't Just Make Dinner. Create an Experience. Elevate your meals from simple to sublime with Compagnia Sanremo’s range of authentic Italian sauces and condiments. Taste the difference that quality ingredients and traditional recipes make. Shop now for a true taste of Italy.
• •Simplicity is the ultimate sophistication. Our tomato sauce starts with sun-ripened Italian tomatoes and a few, carefully chosen ingredients. No preservatives, no GMOs, just pure, authentic flavor. What will you create with it tonight? #CompagniaSanremo #AuthenticItalian #ItalianFood #QualityIngredients #SimpleGoodness