Brand Tone

Authentic & Passionate, Vibrant & Energetic, Social & Convivial, Welcoming & Unpretentious, Cheeky & Modern

Brand Values

• •Authenticity: Delivering a true Spanish culinary and cultural experience, from ingredients to atmosphere. This includes sourcing specific Spanish products like conservas and beverages.
• •Quality: Serving high-standard, flavorful food and a curated selection of Spanish drinks.
• •Hospitality: Creating a warm, inviting environment where guests feel welcome and well-cared for. The owners are often present and engaged.
• •Community & Conviviality: Fostering a space for people to gather, share, and enjoy a social dining experience.
• •Passion: A deep love and respect for Spanish traditions, food, and drink, which translates into the overall guest experience.

Best Practices

• •Embrace Spanish Exclamations & Phrases: Incorporate simple, well-known Spanish words or exclamations naturally (e.g., ¡Hola!, ¡Salud!, Delicioso, Vamos) to enhance authenticity, but avoid overuse or overly complex phrases that might alienate non-Spanish speakers.
• •Use Vivid, Sensory Language: Describe the sights (bustling room, colourful dishes), sounds (clinking glasses, chatter), smells (garlic, paprika, grilling seafood), and tastes (salty jamón, spicy chorizo, crisp wine) to immerse the audience.
• •Focus on the Social Aspect: Emphasize sharing, gathering, friends, and the communal joy of eating tapas. Use words like 'gather,' 'share,' 'together,' 'experience.'
• •Maintain an Enthusiastic and Passionate Voice: Let the genuine love for Spanish food and culture shine through. The tone should feel energetic and excited, not flat or overly formal.
• •Be Visually Consistent: Ensure that photography and videography align with the vibrant, authentic, and slightly rustic-modern aesthetic of the restaurant itself. High-quality, appetizing images of food, drinks, and people enjoying themselves are key.

Social Perception

Comotaperia is widely perceived as one of Vancouver's premier destinations for authentic Spanish tapas. It's seen as a fun, lively, and often busy spot, ideal for an energetic night out with friends or for those seeking a genuine taste of Spain. The brand is respected for its commitment to authenticity, the quality of its food and drinks, and the unique experience it offers (e.g., standing tapas bar vibe, vermouth on tap). The Michelin Guide recognition and other awards have solidified its reputation as a high-quality establishment. Customers appreciate the 'transportive' quality – the feeling of being whisked away to a tapas bar in Spain. It's known for being a vibrant, sometimes loud, but always welcoming place.

Copy Examples

• •Instagram Post (General Vibe): Escape the everyday and dive into the vibrant pulse of Spain, right here on Main Street! 🇪🇸 Gather your amigos, share some tapas, and let the good times flow. Our doors are open, the vermouth is on tap, and the energy is electric. ¡Nos vemos en Como! #ComoTaperia #SpanishVibes #VancouverEats #TapasBar
• •Website Hero Section (Authenticity Focus): Welcome to ¿CóMO? Taperia – Vancouver's authentic Spanish tapas bar. Inspired by the bustling bodegas of Barcelona and Madrid, we bring you traditional flavours, the finest Spanish wines and sherries, and an atmosphere buzzing with energy. More than a meal, it's a journey.
• •Instagram Story (Highlighting a Dish): (Image/Short video of Patatas Bravas) Golden, crispy, and perfectly sauced. 🔥 Our Patatas Bravas are a true taste of Spain. Come get yours! Happy Hour 4-5pm! #PatatasBravas #SpanishFood #ComfortFood #ComoTaperia
• •Promotional Email (Event - e.g., Paella Sunday): Subject: Your Sunday Ticket to Spain! 🥘 Sunny days and sizzling paella await! Join us this Sunday for our famous Paella on the patio. Big pans, bold flavours, and the best Spanish sips to match. Limited spots – book your escape! [Link to reservations/info] #PaellaSunday #ComoTaperia #VancouverEvents
• •Instagram Post (Drink Focus): Feeling thirsty? 😉 Discover the heart of Spanish drinking culture at Como. From rare sherries and vermouth on tap to our signature G&Ts, we've got the perfect pour to accompany your tapas adventure. ¡Salud! #SpanishDrinks #Vermut #SherryLovers #ComoTaperiaVancouver