Brand Tone

Authentic, relatable, and professional, speaking the language of tradesmen. It is straightforward and benefit-driven, emphasizing practical solutions and aspiring to better performance and confidence. On social media, the tone becomes more informal and humorous to connect with a younger demographic.

Brand Values

• •Comfort and Functionality
• •Quality and Durability
• •Authenticity and Relatability
• •Style and Professionalism
• •Entrepreneurial Spirit and Hard Work

Best Practices

• •Always Speak from Experience: Frame your copy from the perspective of someone who understands the trade. Use industry-specific language and scenarios to build authenticity.
• •Highlight the "Why": Continuously tie your messaging back to the brand's origin story. Remind your audience that the products were born from a real need and a desire to create a better solution.
• •Focus on Benefits, Not Just Features: Instead of just listing the number of pockets, explain how they make a tradesperson's day easier and more efficient.
• •Maintain a Confident and Professional Voice: While being relatable, ensure the tone reflects the high quality and professionalism of the products. Avoid overly casual language on product pages and official communications.
• •Engage with Your Community: Use social media to listen to your customers. Respond to comments and reviews, and incorporate their feedback into your marketing to show that you value their input.

Social Perception

Comodo Workwear is perceived as a high-quality, innovative brand that genuinely understands the needs of its customers, known for comfort and practicality. The founder's story and 'The Apprentice' appearance contribute to a narrative of an admired underdog entrepreneur. It is seen as a modern alternative to traditional workwear, fostering a loyal community that identifies with its values.

Copy Examples

• •Stop wrestling with stiff, uncomfortable trousers. Our 4-way stretch workwear moves with you, whether you're pulling cable or in a tight spot. Designed by a sparky who gets it. #DesignedByTradesmen #ElectricianLife
• •The Tradesman Trousers are the result of years of on-site experience. We've combined the flexibility of your favorite joggers with the rugged durability your job demands. With over 22 pockets and reinforced knee pad slots, you'll have everything you need within reach. Work smarter, not harder.
• •Subject: Ready for an upgrade? Your work gear should work as hard as you do. For too long, tradespeople have had to choose between comfort and functionality. We decided to change that. Discover the Comodo difference and experience workwear that finally keeps up with you.
• •From the job site to the supply house, look and feel your best. Comodo Workwear offers a modern, professional look without sacrificing the all-day comfort you need to get the job done right. It's not just workwear, it's an investment in your daily performance.
• •(Scene: A tradesman easily squatting and moving in Comodo trousers, contrasted with another struggling in bulky, traditional work pants.) Voiceover: Don't let your gear hold you back. Experience the freedom of movement and unbeatable comfort of Comodo Workwear. The last pair of work trousers you'll ever want to own.