Brand Tone

aspirational, sophisticated, and reassuring

Brand Values

• •Quality Craftsmanship
• •Luxury & Elegance
• •Customer Satisfaction
• •Bespoke & Personalization
• •Comfort
• •Timeless Design

Best Practices

• •Emphasize Craftsmanship and Origin: Consistently use phrases like "Handcrafted in the UK," "Bespoke for you," "British Craftsmanship," and "Italian-inspired design" to reinforce quality and unique selling propositions.
• •Use Evocative and Sensory Language: Words like "sumptuous," "elegant," "serene," "timeless," "opulent," "plush," and "cloud-like comfort" help convey the luxury and sensory experience of the products.
• •Maintain a Reassuring and Confident Voice: Back up aspirational claims with factual reassurances such as "quality materials," "experienced craftsmen," "free UK delivery," "customer satisfaction focus," and positive testimonials.
• •Focus on "Your" Unique Style: Personalize the messaging by addressing the customer's desire for unique, tailored pieces that reflect their individuality. Use phrases like "your vision," "tailored to you," "celebrate your unique style."
• •Visual and Verbal Harmony: Ensure the copy complements the high-quality, sophisticated imagery used on the website and social media. The language should elevate the visual story, not detract from it. Both should convey the same message of luxury, comfort, and style.

Social Perception

Comodo Living is generally perceived very positively by its customers. The brand has successfully cultivated an image of a reliable provider of high-quality, stylish, and comfortable bedroom furniture.

Copy Examples

• •Instagram Post (Image: Beautifully styled Comodo Living bed): Drift into dreams woven with Italian elegance. Our handcrafted beds are more than furniture; they're a bespoke sanctuary, tailored in the UK to your unique vision of comfort. Discover the art of luxurious sleep. #ComodoLiving #LuxuryBeds #HandcraftedFurniture #UKMade #TimelessDesign #BedroomGoals
• •Website Banner (Homepage): Comodo Living: Where Timeless Italian Design Meets British Craftsmanship. Experience Bespoke Luxury, Handcrafted For Your Home. Your Comfort, Our Passion.
• •Facebook Ad (Carousel showcasing different bed styles with various fabric swatches): Your bedroom is a reflection of you. At Comodo Living, we celebrate your unique style by handcrafting exquisite beds, just for you, right here in the UK. Explore our timeless designs and order your free fabric swatches to begin your journey to ultimate comfort and elegance. Click to design your dream.
• •Product Description Snippet (for a new mattress): Introducing the 'Serene Slumber' Mattress by Comodo Living. Indulge in 1000 individual pocket springs and a sumptuous memory foam layer, meticulously crafted in the UK for unparalleled support and cloud-like comfort. Because a truly luxurious day begins with a restorative night. Sleep beautifully.
• •Email Subject Line (Promotional Email): Craft Your Dream Sanctuary with Comodo Living | Exclusive Offer Inside (Body Snippet): Dear [Customer Name], At Comodo Living, we believe luxury is personal. That's why we pour our passion and a decade of British craftsmanship into every bespoke piece we create. For a limited time, allow us to help you craft your perfect haven with [details of offer]...