Brand Tone

Compassionate, Supportive, Community-Focused, Curated, Quality-Conscious, Ethical, Purpose-Driven, Approachable, Friendly

Brand Values

• •Community Support
• •Empowerment
• •Sustainability
• •Compassion
• •Quality & Value

Best Practices

• •Lead with Purpose: Always connect the fashion aspect back to the "why" – the community support, empowerment, and PHS mission. This reinforces the core values.
• •Use Inclusive and Warm Language: Reflect the compassionate and supportive nature of the organization. Words like "community," "empower," "support," "together," and "care" resonate well.
• •Highlight Quality and Curation: Emphasize terms like "curated," "handpicked," "quality," and "unique finds" to differentiate from a typical rummage-style thrift store and justify the "vintage" aspect.
• •Be Transparent about Impact: Clearly state that profits support PHS Community Services Society and that the stores provide work training. This builds trust and motivates purchases.
• •Maintain an Authentic Voice: Avoid overly corporate or trendy jargon that might feel disconnected from a community-based social enterprise. Keep the tone genuine, approachable, and heartfelt.

Social Perception

Positive (among those aware of its mission), Trusted (for quality within its niche), Local & Community-Embedded, Potentially Niche

Copy Examples

• •Headline: Style That Matters. Your Purchase Empowers. Body: Discover unique vintage and pre-loved fashion at Community Thrift and Vintage. Every piece you buy supports vital PHS programs and provides empowering work opportunities for people in our community. Look good, do good, feel great. #CommunityVintage #FashionWithPurpose
• •Headline: More Than Just a Thrift Store. Body: We're a PHS social enterprise committed to a kinder community and a healthier planet. Our curated collection of recycled fashion offers sustainable style that gives back. All profits support at-risk individuals right here in Vancouver. Visit us and be part of the change. #SocialEnterprise #VancouverThrift
• •Headline: Handpicked Finds, Heartfelt Impact. Body: At Community Thrift and Vintage, fashion is a force for good. Explore our carefully selected recycled clothing and accessories, knowing your finds directly contribute to compassionate care and job training. #CuratedThrift #SupportLocalYVR
• •Headline: Your New Favourite Outfit Builds Brighter Futures. Body: Fall in love with unique, sustainable fashion that tells a story. As a PHS social enterprise, every treasure you find at Community Thrift and Vintage helps us support and uplift our community members. #VintageVancouver #ShopEthical
• •Headline: Consign With Compassion. Shop With Impact. Body: Bring your quality, in-season clothing to Community Thrift and Vintage. Not only will you give your garments a new life, but you'll also support PHS Community Services Society's vital work. Or, come browse our curated collection and find something special! #SustainableFashion #CircularEconomy #YVRThrift