Brand Tone

Service-Oriented, Community-Focused, Professional, Trustworthy, Enthusiastic, and Engaging

Brand Values

• •Service
• •Kindness & Humanity
• •Community Support & Partnership
• •Generosity & Corporate Citizenship
• •Transparency

Best Practices

• •Emphasize 'Community' and 'Support': Consistently use words that reflect the core mission, such as 'community,' 'support,' 'charity,' 'give back,' 'partner,' and 'together.'
• •Maintain a Helpful and Kind Voice: Even in transactional communication, ensure the language is approachable, respectful, and reflects the 'kindness is everything' value.
• •Be Clear and Transparent: Especially when describing the auction process, item authenticity (e.g., facsimile signatures), and how proceeds benefit charities, clarity builds trust.
• •Showcase Impact: Share stories and specific examples of how the auctions have benefited charities and communities to make the mission tangible.
• •Develop & Adhere to Brand Guidelines: Create a document outlining the brand's voice, approved terminology, and a style guide to ensure consistency across all communication channels, from website copy to social media posts and email newsletters.

Social Perception

Generally perceived as a company dedicated to supporting charitable causes and non-profits. Known for offering sports and entertainment memorabilia as a means to raise funds for charity.

Copy Examples

• •Your Bid Builds a Better Community. Discover unique memorabilia and support vital local charities with Community Auctions. Every item makes a difference.
• •Partner with Purpose. Community Auctions connects your business with meaningful causes, transforming display space into vital support for non-profits. Join us in giving back.
• •More Than Memorabilia – It's a Mission. We believe in the power of kindness and community. Find cherished collectibles while championing the charities that uplift us all.
• •Making a Difference, One Auction at a Time. From local heroes to national causes like the American Cancer Society, your winning bid fuels hope and tangible support.
• •Authentic Passion, Genuine Impact. Explore our curated collection of sports and entertainment treasures. We're committed to transparency and dedicated to empowering communities through every auction.