Brand Tone

Passionate & Knowledgeable, Community-Focused & Welcoming, Quality-Driven & Meticulous, Authentic & Transparent, Modern & Stylish

Brand Values

• •Quality
• •Sustainability & Ethical Sourcing
• •Community & Connection
• •Craftsmanship & Expertise
• •Customer Experience

Best Practices

• •Emphasize Quality and Craftsmanship: Always highlight the meticulous care taken in sourcing, roasting, and brewing. Use descriptive language that conveys expertise and passion for the coffee-making process. (e.g., 'highest quality beans,' 'expertly roasted,' 'flavor notes of...')
• •Foster a Sense of Community and Connection: Use inclusive language ('we,' 'us,' 'join us'). Frame coffee as an experience to be shared. Highlight stories of partnerships and customer interactions. The tone should be welcoming and approachable.
• •Share Your Story and Values Authentically: Weave in the Melbourne heritage and the journey to California. Be transparent about sourcing practices and commitment to sustainability. This builds trust and resonates with conscious consumers.
• •Maintain a Modern and Engaging Visual Identity: Ensure all visual content (photos, videos, website design) is high-quality, clean, and reflects the stylish yet approachable nature of the brand. This reinforces the premium quality of the coffee.
• •Educate and Inspire: Share knowledge about coffee in an accessible way. Offer brewing tips, explain different origins, and talk about flavor profiles. This positions the brand as a knowledgeable leader and helps customers appreciate the nuances of specialty coffee, aligning with the mission to 'expand minds, broaden palates.'

Social Perception

High-Quality Coffee Roaster, Authentic Australian Coffee Experience, Community Hub, Knowledgeable and Passionate, Reliable Wholesale Partner

Copy Examples

• •Headline: More Than a Morning Ritual. It's a Common Room Moment. Body: From sustainable farms across the globe to our meticulous Long Beach roastery, every bean tells a story. Discover exceptional flavor, crafted with passion, and connect over a cup that’s anything but common. This is specialty coffee.
• •Headline: Your Daily Dose of Melbourne, Now Roasting in California. Body: We brought our Aussie obsession for the perfect cup to Long Beach. Experience the Common Room Roasters difference – where quality beans, expert roasting, and a welcoming vibe come together. Find your new favourite brew.
• •Headline: Elevate Your Brew. Elevate Your Business. Body: Partner with Common Room Roasters for a wholesale coffee program that’s built on quality, consistency, and dedicated support. From curated single origins to award-winning blends and expert training, we’re here to help your coffee shine.
• •Headline: Beyond the Bean: Coffee That Builds Community. Body: At Common Room Roasters, we believe coffee is a catalyst for connection. Join us in our Long Beach space or brew a cup at home – either way, you’re part of a community that values quality, sustainability, and the simple joy of a great coffee experience.
• •Headline: Taste the Craft in Every Sip. Body: Our roasters are artists, our baristas are guides. We meticulously source, roast, and brew to bring you an unforgettable coffee experience. Explore our latest single origins and signature blends – your palate will thank you.