Tono de Marca

aspirational, exclusive, and community-focused

Valores de Marca

• •Community
• •Quality & Craftsmanship
• •Exclusivity & Uniqueness
• •Ambition & Drive

Mejores Prácticas

• •Lead with 'Why': Always start with the brand's core values of community and ambition. Frame every piece of copy around the idea of belonging to a select group with a shared mindset.
• •Use Exclusive Language: Employ words like "premium," "exclusive," "unique," and "collective" to reinforce the high-quality and aspirational nature of the brand.
• •Maintain a Confident and Direct Voice: Speak to the audience as peers who are already part of the community. Avoid overly salesy or generic language. Be assertive and clear in your messaging.
• •Emphasize Canadian Craftsmanship: Consistently mention that the products are "Made and Printed in Ontario, Canada." This not only speaks to the quality but also fosters a sense of national pride and authenticity.
• •Incorporate Community-Building Calls to Action: Encourage engagement by asking questions and using phrases like "Join the Family," "Tag your crew," and "Show us your style." This reinforces the brand's value of fostering a community.

Percepción Social

a niche, premium streetwear brand with positive interactions, perceived for its quality and design.

Ejemplos de Copy

• •It's more than clothing. It's a statement. The new [Collection Name] is here. Crafted for the driven, the ambitious, and those who create their own path. Made and printed in Ontario. Join the mindset. #CommonIdentity
• •In your corner. The Common Identity Boxing Gym T-shirt is for those who fight for their ambitions. Premium cotton, designed for a champion's comfort. Are you in? #MadeInCanada
• •Different City, Same Mindset. Our community is bound by ambition, not location. Tag a member of your crew who shares the vision. #CommonIdentity #JoinTheFamily
• •Premium menswear for the modern collective. We are Common Identity. Built on quality, driven by community. Explore our latest arrivals.
• •For the love of the game. Our 'I LOVE BASKETBALL' T-shirt is for those who speak the language of the court. Premium, comfortable, and made in Canada. Get yours and represent the community. #CommonIdentity #Basketball