Brand Tone

Friendly and Welcoming, Inclusive and Safe, Community-Focused, Enthusiastic and Passionate, Supportive

Brand Values

• •Community
• •Inclusivity & Safety
• •Customer Experience
• •Passion for Gaming
• •Support and Giving Back

Best Practices

• •Prioritize "Friendly" and "Welcoming": Always use approachable language. Avoid jargon where possible, or explain it simply. Ensure the tone feels like a helpful friend talking about something they love.
• •Emphasize Inclusivity Explicitly and Implicitly: Regularly mention the store as a space for "everyone." Highlight events or initiatives that support diverse groups. Use inclusive imagery and language in all communications.
• •Focus on Community and Connection: Frame products and events not just as items or activities, but as opportunities to connect with others, learn, and share experiences. Use words like "join us," "together," "your community."
• •Show, Don't Just Tell, Your Passion: Let genuine enthusiasm for games shine through. Share staff picks, talk about exciting new releases with energy, and encourage interaction about favorite games.
• •Be Authentic and Human: Whether it's sharing news about a charity event or a store anniversary, let the genuine voice of the people behind Common Ground Games come through. Acknowledge the community's role in the store's success.

Social Perception

A Premier Gaming Destination in Dallas, A Welcoming Community Hub, An Inclusive and Safe Space, Friendly and Customer-Oriented, Resilient and Growing

Copy Examples

• •Step into Common Ground Games, Dallas' friendly local game store where everyone's welcome at the table! Discover a huge selection of board games, TCGs, RPGs, and miniatures. Join our daily events in our massive play space – your adventure starts here!
• •Connect and play at Common Ground Games! Join us for our monthly LGBTQ+ Gayming Night – a safe, brave, and fun space for all. Bring your favorite games or try something new from our library. We're more than a store; we're your community.
• •The latest [Game Name] just dropped, and your friends at Common Ground Games are as excited as you are! Swing by to grab your copy, chat with our passionate team, and maybe even join an impromptu demo. Let's explore new worlds together!
• •At Common Ground Games, it's all about finding your people and sharing the joy of gaming. From Warhammer leagues to casual board game nights, there's always something happening. What games bring your crew together? Share with us – we love to hear your stories!
• •Can't make it to our Dallas store? No problem! Our friendly service and huge selection are just a click away at boardgamesdallas.com. Find your next favorite game, and we'll get it to you. Because everyone deserves a great game night.