Brand Tone

empowering, educational, and friendly

Brand Values

• •Sustainability
• •Education and Empowerment
• •Transparency and Authenticity
• •Community and Social Responsibility
• •Innovation

Best Practices

• •Lead with Empowerment, Not Guilt: Frame sustainability as an achievable and positive lifestyle choice. Use uplifting and encouraging language rather than focusing on negative environmental consequences.
• •Keep it Simple and Actionable: Break down complex environmental concepts into easy-to-understand tips and actions. Provide clear, practical advice that your audience can immediately implement.
• •Highlight Strength and Quality: Continuously reinforce the durability and reliability of your products. This addresses a common pain point with compostable bags and builds trust with consumers.
• •Foster a Sense of Community: Use inclusive language like "we," "us," and "join the movement." Encourage user-generated content and highlight partnerships to show that customers are part of a larger, collective effort.
• •Be Transparent and Educational: Share information about your materials, your mission, and the benefits of composting. Position the brand as a knowledgeable and trustworthy resource for sustainable living.

Social Perception

The public perception of Commit to Green® is highly positive. Customers value the high quality and durability of their products, often noting that the bags are stronger and more reliable than competitors'. They are seen as a trustworthy and genuinely committed eco-friendly brand. The brand's efforts to educate and build a community around sustainability are also well-received. Their partnerships with established businesses like Zabar's lend them further credibility and a sense of being an integrated part of a sustainable urban lifestyle. The brand is perceived as a practical and effective solution for individuals looking to adopt more environmentally friendly habits.

Copy Examples

• •Ready to turn your food scraps into black gold? 🌿 Our compostable bags make it simple to start your composting journey. Strong, reliable, and planet-approved. Let's make a difference, one bag at a time. #CommitToGreen #Compostable
• •Sustainability that doesn't break. Our compostable trash bags are designed for real life, holding up to the messiest of jobs. Make the switch to a stronger, greener clean. [Shop Now]
• •Did you know that composting can significantly reduce your carbon footprint? At Commit to Green®, we're not just selling bags; we're building a community of changemakers. This week on the blog, we're sharing 5 easy tips to get your home composting system started. [Read More]
• •Meet the last compostable bag you'll ever need. Made from plant-based materials, our bags are designed to be durable and leak-proof. They're a simple swap for a healthier planet. Join us in our commitment to a zero-waste future.
• •We're thrilled to partner with [Partner Brand], a company that shares our passion for sustainability! Together, we're making it easier than ever for you to make eco-conscious choices. Find our compostable bags in their stores today and join the green revolution. #PartnersInGreen