Brand Tone

Sophisticated & Elegant, Eclectic & Whimsical, Approachable & Friendly, Confident & Modern, Artistic & Cultured

Brand Values

• •Quality & Craftsmanship
• •Individuality & Self-Expression
• •Innovation & Avant-Garde Design
• •Customer Satisfaction
• •Unique Shopping Experience
• •Elegance & Modernity
• •Passion for Fashion

Best Practices

• •Embrace "Elegant Eclecticism": Ensure copy consistently balances sophistication with an element of artistic flair or unique charm. Use refined language that can also be playfully descriptive to highlight the distinctiveness of the offerings. Maintain a warm, approachable feel while avoiding overly casual slang.
• •Focus on Self-Expression and Individuality: Frame products as more than just garments; they are tools for customers to articulate their unique personality and style. Employ empowering language that resonates with the customer's aspiration to be distinct and confident.
• •Highlight the "Experience": Whether discussing the online store or the physical boutiques, convey that Comme Toi offers an enriched experience that transcends a simple transaction. Use vocabulary that evokes inspiration, discovery, and the special fusion of fashion, art, and design.
• •Maintain a Confident yet Welcoming Voice: The brand voice should project assurance in its curation and style, while always making customers feel invited, valued, and understood. Avoid any tone that could be perceived as aloof; instead, cultivate an "insider" feel that shares a genuine passion for fashion.
• •Showcase Quality and Curation with Passion: Allow enthusiasm for well-crafted, beautifully designed items to permeate the copy. Use vivid and descriptive adjectives that highlight craftsmanship, quality materials, and the unique appeal of the brands offered, thereby reinforcing the overall value proposition.

Social Perception

Highly Positive, Trusted Retailer, Fashion-Forward & Stylish, More Than Just a Store, International Appeal

Copy Examples

• •Headline: Discover Your Signature. Explore Comme Toi. Body: Beyond trends, beyond expectations. Comme Toi curates a world where fashion is art, and style is your personal masterpiece. Find pieces that speak to you, crafted with passion and designed to inspire.
• •Headline: Not Just Dressed, But Expressed. Body: Your wardrobe is a story. Let Comme Toi provide the most captivating chapters. From avant-garde statements to timeless elegance, we bring you fashion that lets your true self shine. What will you say today?
• •Headline: The Comme Toi Experience: Where Style Meets Soul. Body: Step into a space where every piece is chosen with intention and every visit is an inspiration. Whether online or in our Turin boutiques, discover a curated collection that celebrates individuality and the joy of beautiful design.
• •Headline: Curated for the Woman Who Knows. Body: You have a vision. We have the fashion to match. Comme Toi offers a unique blend of international designers and Italian craftsmanship, for a look that's undeniably you – confident, chic, and always evolving.
• •Headline: More Than Fashion. It's a Feeling. Body: That moment when you find the perfect piece? That’s the Comme Toi feeling. Indulge in a shopping experience that’s as delightful as our collections. Because you deserve to feel extraordinary, every day.