Brand Tone

Enthusiastic, personal, and community-focused. The language is direct, simple, and engaging, conveying a sense of shared excitement with the customer and an unapologetic love for the products sold.

Brand Values

• •Passion-Driven Curation
• •Community Engagement
• •Customer-Centric Approach
• •Uniqueness

Best Practices

• •Write Like a Fan
• •Embrace the "Gluttony" Theme
• •Be Direct and Simple
• •Foster Community
• •Focus on Curation and Passion

Social Perception

Positive and centered on its niche appeal within the pop culture community. Perceived as a legitimate and integrated member of the geek community, with favorable customer reviews on product quality and fast shipping. The brand's name is seen as playful and self-aware, resonating with collectors.

Copy Examples

• •Warning: our latest drop of Loungefly bags may cause an uncontrollable urge to collect them all. Don't say we didn't warn you. 😉 Which one are you grabbing first? #CommerceGluttony #Loungefly #CollectorLife #GottaHaveIt
• •Feed Your Fandom. Your endless loop of unlimited enjoyment starts here. Shop our hand-picked collection of anime, gaming, and pop culture treasures.
• •Your Next Obsession Has Arrived | New Arrivals at Commerce Gluttony
• •Tired of boring bags? We are too. That's why we only stock the coolest, most unique ita bags and crossbody purses for people who love what they love, unapologetically. Find your new favorite at Commerce Gluttony.
• •We're coming to [Convention Name]! Get ready to indulge. Stop by Booth [#] to say hi, see what's new, and maybe go home with something you'll love as much as we do. We can't wait to see you there!