Brand Tone

Chic and Playful, Enthusiastic and Passionate, Friendly and Welcoming, Curated and Discerning

Brand Values

• •Support for French and Local Creators
• •Quality and Thoughtful Design
• •Joy and Color
• •Originality and Discovery
• •Ethical Considerations (implied)

Best Practices

• •Embrace "Chic Enthusiasm": Always aim for a balance between sophisticated style and genuine, joyful excitement. Use vibrant, positive language but avoid overly casual slang that might detract from the "chic" element.
• •Tell the "Creator Story": Whenever possible, briefly highlight the French or local origin of the products and the passion of the creators. This reinforces brand values and adds a personal touch.
• •Use Playful Interjections (Sparingly): Incorporate French phrases (like "Oh là là!", "Voilà!", "C'est chic!") or charming exclamations where appropriate to add personality, but ensure the primary message is clear to an English-speaking audience if targeting them.
• •Focus on the "Why": Beyond describing what a product is, explain *why* it's special – its unique design, the quality of materials, the joy it brings, or the story behind its creation. Connect with emotion.
• •Visual-Verbal Harmony: Ensure the tone of the copy consistently matches the visual aesthetic of the brand (colorful, stylish, slightly whimsical). The words should feel like they belong with the images.

Social Perception

A Go-To for Unique Gifts and French Brands, Stylish and Trendy, Local Gem (for Nantes), Trustworthy and Passionate

Copy Examples

• •Instagram Post (New Scarf Collection): "Bonjour, sunshine! ☀️ Wrap yourself in a little bit of French chic with our new arrivals from [Creator's Name]. These colors? Pure happiness! Which one is calling your name? ✨ #CommePaulette #FrenchCreator #NewCollection #SilkScarf #NantesFashion"
• •Website Banner (Baby Gift Section): "Oh là là, Bébé! 💕 Discover the sweetest, most stylish gifts for the little ones in your life. Lovingly made by French artisans. #BabyGift #MadeInFrance #CommePauletteFinds #GiftIdeas"
• •Facebook Ad (General Store Promotion): "Still searching for that perfect *je ne sais quoi*? 😉 Comme Paulette brings you the best of French design & local Nantes talent, online and in-store. Pretty, playful, and oh-so-Paulette! Shop now -> [Link] #CommePaulette #ConceptStoreNantes #FrenchBrands #ShopLocalOnline"
• •Product Description (Unique Ceramic Mug): "Your morning coffee just got a major style upgrade! This darling mug, handcrafted by [Artisan Name] in the heart of France, is perfect for adding a pop of joy to your day. It’s not just a mug, it’s a little piece of art. Psst... makes a wonderful gift too! 🎁 #HandmadeWithLove #FrenchArtisan #CommePauletteHome"
• •Email Newsletter Subject Line (Sale Event): "✨ Sparkle Alert! ✨ Our Little Treats Sale is ON! Up to 30% off your Comme Paulette favorites!"