Brand Tone

empowering, mindful, and approachable; energetic and positive

Brand Values

• •Sustainability & Eco-consciousness
• •Quality & Comfort
• •Inclusivity & Empowerment
• •Accessibility
• •Innovation & Style

Best Practices

• •Embrace the "Everyday Hero" Philosophy: Consistently weave this tagline and its empowering, self-confident, and resilient meaning into messaging. Remind the audience that heroism is in everyday actions and strengths.
• •Highlight Sustainability Authentically: Don't just mention "eco-friendly." Briefly explain *how* (e.g., "made with organic cotton," "using recycled materials," "supporting sustainable practices"). This adds credibility to the mindful tone.
• •Use Inclusive and Positive Language: Address women in a way that feels supportive, uplifting, and relatable. Avoid jargon or overly technical terms. Focus on benefits like "feel good," "move freely," "confident."
• •Maintain an Energetic yet Approachable Voice: Balance active, vibrant language (especially for workout gear) with a warm, friendly, and inviting tone that makes the brand feel accessible to everyone, not just elite athletes.
• •Visual and Textual Harmony: Ensure the copywriting complements the visual identity. If images are bright, natural, and feature diverse individuals, the text should echo that sense of authenticity, positivity, and inclusivity. Storytelling through customer features or "day in the life" content can also reinforce this.

Social Perception

modern, conscious, and stylish Turkish activewear brand that cares about its customers' well-being and the environment

Copy Examples

• •Instagram Post (Image: Woman joyfully stretching outdoors in Comm-Ci gear): Find your flow, unleash your power. Our sustainable activewear is designed to move with you, empowering every moment of your journey. You are the #EverydayHero. ✨ #CommCi #SustainableStyle #MadeForMovement
• •Facebook Ad (Carousel showing diverse women wearing different Comm-Ci outfits): Comfort that inspires. Style that empowers. Quality that lasts. Discover Comm-Ci: activewear crafted with you and nature in mind. Shop our latest collection and feel the difference. #CommCiWoman #EcoFriendlyFashion #FeelGoodWear
• •Website Homepage Banner: Comm-Ci: Weaving Sustainability, Comfort, and Confidence into Every Thread. You’re the hero of your story, we just make the outfit. #EverydayHero
• •Email Newsletter Subject: Feel Amazing, Inside & Out ✨ Discover Your New Favorite Eco-Conscious Activewear! Body Snippet: At Comm-Ci, we believe what you wear should make you feel incredible – and be kind to the planet. Explore our new arrivals, made with love from the softest organic cotton and recycled materials. Embrace your inner #EverydayHero.
• •Product Description (for an organic cotton T-shirt): Your go-to for effortless style and conscious comfort. Crafted from 100% premium organic cotton, the [Product Name] T-shirt feels incredibly soft against your skin and is designed for all-day ease. Perfect for your workouts, your errands, or simply being your amazing self. Be an #EverydayHero, sustainably. #CommCi #OrganicComfort #ConsciousChoice