Brand Tone

enthusiastic, knowledgeable, and community-focused

Brand Values

• •Quality
• •Expertise & Knowledge
• •Customer Service
• •Community
• •Value

Best Practices

• •Speak the Language of the Hobby: Use terminology and references that resonate with gel blaster enthusiasts. Show genuine understanding and passion for the sport.
• •Balance Enthusiasm with Expertise: While conveying excitement, ensure that information about products and services is accurate, detailed, and highlights the technical aspects that enthusiasts value.
• •Be Approachable and Helpful: Frame communication, especially in customer service interactions and Q&A sections, in a friendly and supportive manner. Emphasize the knowledgeable staff.
• •Acknowledge and Address Community Feedback: While maintaining a positive brand image, be prepared to address concerns or negative feedback constructively and transparently where appropriate. This builds trust.
• •Showcase, Don't Just Sell: Focus on the experience, the performance, and the community aspect of gel blasting, rather than just pushing products. Highlight the "why" behind the gear.

Social Perception

Seen as a key destination for gel blaster enthusiasts in Australia, with a wide variety of items and knowledgeable staff. However, some customers have reported issues with customer service.

Copy Examples

• •Gear Up for Glory! Your Ultimate Gel Blaster Adventure Starts Here. At Command Elite Hobbies, we're more than just a store – we're your partners in passion. Discover top-tier blasters, expert advice, and everything you need to dominate the field.
• •Unleash the Power. Precision Engineered. Expertly Supported. Looking for that competitive edge? Our range of high-performance gel blasters and custom mods are chosen by enthusiasts, for enthusiasts. Got questions? Our expert team is ready to help you build your dream setup.
• •Join the Elite! Australia's Premier Gel Blaster Community Hub. From the latest drops to tech tips and game strategies, Command Elite Hobbies is your go-to source. We're committed to quality gear and fostering a thriving gel blaster community. What's your next mission?
• •Don't Just Play. Command the Game. Experience the difference with Command Elite Hobbies. We stock only the best, rigorously tested gel blasters and accessories, backed by a team that lives and breathes the sport. Level up your loadout today!
• •Your Tactical Advantage Awaits. Quality Gear, Unbeatable Know-How. Whether you're a seasoned pro or just starting out, find everything you need at Command Elite Hobbies. We pride ourselves on offering premium products and expert guidance to make your gel blasting experience unforgettable.