Tono de Marca

Playful, Irreverent, and Cool

Valores de Marca

• •Curiosity and Playfulness
• •Authenticity and Personal Expression
• •Community and Collaboration
• •Accessibility of Design
• •Generosity and Thoughtfulness

Mejores Prácticas

• •Embrace the Personal: Write as if you are speaking to a friend with great taste. Use "we" and "you" to create a direct and intimate conversation. The brand's voice is deeply tied to its founders, so maintaining that personal touch is key.
• •Lead with Playfulness: Inject humor and a bit of irreverence into your copy. Use playful headlines and descriptions like "We play house 7 days a week." Don't be afraid to be a little weird or unconventional.
• •Focus on Feeling, Not Just Function: Describe how an object will make you *feel*. Instead of just listing dimensions, talk about how a piece brings joy, sparks conversation, or makes a house feel more like a home.
• •Champion Your Artists: Whenever possible, tell the story behind the products and the designers who created them. This reinforces the value of community and the uniqueness of your curation.
• •Keep it Confident and Cool: The tone should be effortlessly cool and knowledgeable, but never pretentious. The brand makes design accessible, so the language should be inclusive and welcoming, inviting everyone to "experiment."

Percepción Social

Coming Soon is perceived by the public and press as a cult-favorite and a 'designer's shopping haven.' Customers praise its curated, vibrant, and unique selection of home decor, furniture, and gifts that feature independent artists. The atmosphere is often described as lively, charming, and a 'fun experience.' It is seen as a refreshing antidote to minimalist trends, offering items that are joyful and full of personality. While some acknowledge the higher price point on certain items, the general sentiment is that the quality and uniqueness of the products justify the cost, comparing the experience to an 'art gallery where you can afford the art.' The founders, Helena Barquet and Fabiana Faria, are seen as integral to the brand's identity, with their personal, 'effortlessly cool' curation being a key draw for customers.

Ejemplos de Copy

• •Your happy hour just got a lot happier. Introducing a new collection of glassware that's too fun to stay in the cupboard. Because life's too short for boring drinks.
• •This is not your grandmother's table lamp. Unless your grandmother is exceptionally cool. Light up your life and get a little weird with it.
• •We believe your home should be a playground. A place filled with things you love, that tell your story. We're not about following trends; we're about starting them. Come play house with us.
• •Don't be a stranger. Our doors (and inboxes) are always open. This weekend, find a new favorite thing with 20% off all vintage furniture. Your future self will thank you.
• •Finally, a vase that's as much a conversation starter as the flowers in it. Handcrafted by [Artist Name], this piece is a reminder that functional can, and should, be fun.