Brand Tone

Passionate, Enthusiastic, Authoritative, Curatorial, Informative, Educational, Community-Oriented, Appreciative of Craftsmanship

Brand Values

• •Quality
• •Artistic Merit & Authorial Voice
• •Cultural Promotion
• •Diversity
• •Heritage & Innovation
• •Connection (to the COMICON festival)

Best Practices

• •Embrace Enthusiasm Authentically: Let genuine passion for the subject matter (comics, art, pop culture) drive the language. Use evocative and appreciative adjectives.
• •Maintain an Authoritative yet Accessible Voice: Position the brand as a knowledgeable curator, but avoid overly academic or exclusionary language. Share insights and information generously.
• •Prioritize the Artist and the Art: Always shine a spotlight on the creators and the intrinsic value of their work. Highlight craftsmanship, storytelling, and artistic innovation.
• •Ensure Visual and Textual Harmony: The quality of the writing should match the 'edizioni di pregio' (prestigious editions) positioning. Language should be as carefully chosen as the paper and print quality.
• •Connect to the Broader Pop Culture Conversation: While specific to publishing, weave in the excitement and community spirit of the larger COMICON festival and the vibrant world of pop culture. Reference trends, discussions, and the shared joy of fandom where appropriate.

Social Perception

Respected Publisher, Integral Part of a Major Cultural Event, Supportive of Artists, Guardian of Comic Art

Copy Examples

• •Experience the new masterpiece from a legend. [Artist's Name] returns with [Book Title], a stunning volume meticulously crafted by Comicon Edizioni. Dive into a world only they could create. Discover it now on our shop!
• •Comicon Edizioni is thrilled to introduce [Author's Name] and their groundbreaking debut, [Book Title]! A fresh voice that redefines [Genre/Theme]. Be among the first to explore this exciting new talent. Available now!
• •Uncover the hidden depths of pop culture with [Book Title]. Comicon Edizioni presents an essential collection of essays/artwork exploring [Theme]. More than just a book, it's a journey. Add this critical work to your collection.
• •At Comicon Edizioni, every page matters. We believe in the power of print and the beauty of artistic detail. Our latest releases, from [Book A] to [Book B], are crafted with passion for discerning readers. Explore our commitment to quality.
• •The magic of COMICON, captured in print. Comicon Edizioni brings you the official catalog of [Exhibition Name/Year's Festival Theme], featuring breathtaking art and exclusive insights. Relive the festival or discover its treasures for the first time.