Brand Tone

Friendly and Welcoming, Enthusiastic and Passionate, Community-Oriented, Knowledgeable, Approachable

Brand Values

• •Community Engagement: Actively participating in and supporting local community events, particularly those promoting reading and comics.
• •Passion for Comics: A genuine love for the medium, evident in their diverse offerings and staff enthusiasm.
• •Customer Service: Aiming to provide a good in-store experience, including a wide selection and services like subscriptions. Their website tagline mentions "the personal touch that only a local store can have."
• •Accessibility: Offering multiple locations makes them accessible to a broader customer base in the Metro Detroit area. Their participation in Free Comic Book Day also promotes accessibility to comics for everyone.
• •Fostering Reading and Literacy: Through events like Free Comic Book Day and collaborations with libraries, they contribute to promoting reading, especially among younger audiences.

Best Practices

• •Prioritize "Community" and "Friendly": Always write with a welcoming and inclusive voice. Emphasize local connections and the shared passion for comics. Use words like "your," "we," "together," "community," and "local."
• •Show, Don't Just Tell, Enthusiasm: Let genuine excitement for the products and the culture shine through. Use exclamation points judiciously but effectively. Share staff picks and talk about comics with passion.
• •Be Approachable and Clear: Avoid overly technical jargon unless speaking to a very niche audience. Make information easy to find and understand, whether it's about store hours, subscription policies, or event details.
• •Highlight Reader/Customer Benefits: Focus on how Comic City serves its customers – whether it's through a wide selection, convenient services, a welcoming atmosphere, or community events that enrich their hobby.
• •Maintain Visual and Verbal Consistency: Ensure that the friendly, enthusiastic, and community-oriented tone is reflected not just in website copy and social media posts, but also in in-store signage, email newsletters, and staff interactions. Use consistent branding elements (logos, colors) alongside the consistent voice.

Social Perception

A Go-To Local Comic Shop Chain, Community-Minded, Well-Stocked, Established and Reliable, Supportive of the Comic Community

Copy Examples

• •Instagram Post (New Release Day): Your Wednesday just got a power-up! 💥 Fresh stacks of new comics, graphic novels, and manga have landed at all Comic City locations. Swing by your local store and let our awesome team help you discover your next favorite read! #ComicCity #NewComicBookDay #MichiganComics #FriendlyNeighborhoodComicShop #StaffPicks
• •Facebook Event Promotion (Free Comic Book Day): Get ready, Metro Detroit! Free Comic Book Day is just around the corner! Join us at Comic City on [Date] for an epic celebration of stories and community. We'll have [Number] free comics per person (while supplies last!), fun for all ages, and the passionate, friendly faces you know and love. Let's share the joy of comics together! Find your nearest Comic City: [Link to Locations] #FCBD #ComicCityCares #CommunityLove #FreeComics
• •Website Banner (Subscription Service): Never Miss an Issue! ✨ Subscribe with Comic City and get the personal touch of your local store with the convenience you need. Manage your pulls online and have your favorite titles waiting for you. Sign up today and become a Panel Perks member for exclusive rewards! [Link to Subscriptions] #ComicSubscription #ComicCity #PanelPerks #ShopLocal
• •Tweet/X Post (General Engagement): What's everyone reading this week? 🤔 Drop your current comic obsession in the replies! We love seeing what our amazing Comic City community is diving into. Our staff is currently hooked on [Mention a popular or staff-picked title]! #ComicCommunity #ComicReaders #ComicCityMI
• •Local Ad Copy (New Store Opening/Anniversary): Your adventure starts at Comic City! For over [Number] years, we've been Metro Detroit's home for comics, graphic novels, manga, and more. Discover a universe of stories with our friendly, knowledgeable team. Visit us at [New Location Address or 'all our locations'] and experience the Comic City difference. We're more than a store; we're your community. #ComicCityLegacy #YourComicShop #MichiganReads