Brand Tone

Practical and Informative, Friendly and Approachable, Value-Oriented, Lifestyle-Focused (Aspirational yet Attainable)

Brand Values

• •Affordability
• •Comfort
• •Functionality & Innovation
• •Style/Modern Design
• •Customer Experience
• •Versatility

Best Practices

• •Prioritize clarity and simplicity: Use straightforward language that is easy to understand. Avoid overly technical jargon unless explaining a specific beneficial feature, and even then, explain it simply.
• •Focus on benefits, supported by features: Instead of just listing features (e.g., "PU leather"), explain the benefit ("Durable and easy-to-clean PU leather for everyday life"). Connect how each feature improves the customer's comfort, productivity, or lifestyle.
• •Maintain an encouraging and positive vibe: Frame copy in a way that is supportive and optimistic. Highlight solutions and improvements (e.g., "Transform your workspace," "Relieve stress").
• •Emphasize value and affordability naturally: Weave in the message of good value without sounding "cheap." Focus on smart choices, accessible quality, and getting more for your money.
• •Use relatable lifestyle scenarios: Show, don't just tell, how the furniture fits into everyday life – the busy home office, the relaxing evening, the focused gaming session. This makes the brand more approachable and its products more desirable.

Social Perception

Value for Money, Good for Entry-Level or Moderate Use, Aesthetically Pleasing, Mixed Durability, Generally Easy to Assemble

Copy Examples

• •Headline: Upgrade Your Comfort, Not Your Budget. Body: Sink into the COMHOMA ErgoComfort Chair after a long day. Designed for support, styled for your life, and priced for your peace of mind. Work, play, and relax better. Call to Action: Discover Your Comfort Zone.
• •Headline: Your Home Office Hero Has Arrived. Body: Juggling deadlines? The COMHOMA FlexiDesk and Office Chair combo makes multitasking a breeze. Smart design, easy assembly, and the features you need to conquer your day, comfortably. Call to Action: Shop Smart Office Solutions.
• •Headline: Unwind & Recharge. Effortlessly. Body: Introducing the COMHOMA Serenity Recliner with soothing heat and massage. Premium relaxation doesn't need a premium price tag. Your evenings just got an upgrade. Call to Action: Find Your Perfect Recliner.
• •Headline: Style Meets Function. Savings Meet You. Body: Get the look you love and the comfort you deserve with COMHOMA. Our modern furniture is built for real life, offering quality features without breaking the bank. Because a happy home shouldn't be a luxury. Call to Action: Explore a COMHOMA Home.
• •Headline: Game On, Comfortably. Body: Level up your gaming experience with the COMHOMA CombatPro Gaming Chair. Ergonomic support, durable design, and features that keep you in the zone, all at a price that lets you invest more in your games. Call to Action: Gear Up for Less.