Brand Tone

Concerned and apologetic, striving for transparency and trust.

Brand Values

• •Customer Satisfaction (currently aspirational)
• •Transparency
• •Honesty
• •Reliability
• •Quality

Best Practices

• •Prioritize transparency and honesty in all communications.
• •Actively address and resolve customer complaints and concerns.
• •Show empathy and understanding towards customer frustrations.
• •Focus on building trust through reliable service and high-quality products.
• •Clearly communicate shipping times, product details, and return policies.

Social Perception

Currently negative due to unmet expectations and poor customer service. The aim is to shift towards a perception of reliability, transparency, and commitment to customer satisfaction.

Copy Examples

• •We understand your frustration and are working hard to improve your experience.
• •We are committed to providing accurate product descriptions and high-quality items.
• •Our customer service team is dedicated to resolving your issues promptly and fairly.
• •We value your feedback and are using it to make our products and services better.
• •We are taking steps to ensure all orders are fulfilled accurately and delivered on time.