Brand Tone

Empowering, Relatable & Understanding, Confident, Supportive & Community-Oriented, Direct & Benefit-Oriented

Brand Values

• •Comfort
• •Confidence
• •Quality
• •Empowerment
• •Community

Best Practices

• •Speak directly to your audience's pain points and aspirations: Acknowledge their frustrations with traditional shapewear and highlight how your product offers a better, more empowering solution (e.g., "frustrated with the lack of options"). This is a key differentiator.
• •Foster a sense of community and shared experience: Use inclusive language ("we," "us," stories of other women) to build connection and trust.
• •Highlight the comfort and effectiveness of the shapewear, emphasizing the use of premium fabrics and technologies like 'Butt lifting technology' and 'No Roll-Down Or Wedgies'.
• •Incorporate user-generated content, such as TikTok videos and customer reviews, to showcase positive experiences and build social proof.
• •Focus on the benefits of the product and how it can empower women to feel confident and comfortable in their own skin.

Social Perception

Positive & Effective: Perceived as providing shapewear that is both comfortable and effective at shaping. Solution-Oriented: Seen as a solution to the problem of uncomfortable or ineffective shapewear.

Copy Examples

• •Embrace your curves, own your confidence.
• •#ComfyCoConfidence #ShapewearRedefined
• •Crafted from premium, breathable fabrics, it smooths, supports, and stays put, so you can forget it's even there and focus on conquering your day.
• •Comfort meets confidence, right here...
• •Feel the difference comfort makes.