Brand Tone

Friendly, humorous, relatable, and slightly quirky

Brand Values

• •Comfort
• •Practicality
• •Humor
• •Community
• •Relatability

Best Practices

• •Maintain a conversational and friendly tone in all communications.
• •Use humor and wit appropriately to engage the audience.
• •Focus on the comfort and practicality of the cargo pants.
• •Incorporate user-generated content to build trust and community.
• •Keep the language inclusive and relatable to a broad audience.

Social Perception

The brand is perceived as approachable, fun, and focused on providing comfortable and practical clothing solutions for everyday life.

Copy Examples

• •"Finally, cargo pants so comfy, you'll forget you're wearing pants!"
• •"Our cargo pants: functional, fashionable, and nap-approved."
• •"Warning: May cause extreme comfort and spontaneous adventures."
• •"Real people, real comfort. See why everyone's obsessed with our cargo pants."
• •"Upgrade your wardrobe without sacrificing your couch potato status."