Tono de Marca

Approachable and Friendly, Enthusiastic and Passionate (about art and design), Accessible and Inclusive, Helpful and Informative, Modern and Trendy

Valores de Marca

• •Accessibility & Affordability
• •Quality
• •Creativity & Empowerment
• •Customer Focus
• •Local Production (New Zealand)

Mejores Prácticas

• •Use 'You-focused' Language: Always address the customer directly (e.g., 'your walls,' 'empower you,' 'your space'). This makes the copy feel personal and customer-centric, aligning with their empowerment value.
• •Inject Enthusiasm and Positive Adjectives: Words like 'vibrant,' 'obsessed,' 'beautiful,' 'captivating,' 'perfect,' 'coolest' reflect passion and excitement for their products and for the customer's decorating journey.
• •Maintain an Encouraging and Accessible Voice: Avoid jargon or overly formal language. Keep sentences relatively short and upbeat. Emphasize affordability and ease, making art feel attainable for everyone.
• •Incorporate New Zealand Vernacular/Greeting (Authentically): Using 'Kia Ora' occasionally in greetings can reinforce their local identity, but ensure it feels natural and not forced.
• •Show, Don't Just Tell, Helpfulness: Instead of just saying they're helpful, provide tangible help in the copy – e.g., tips for choosing art, explaining bundles, or, as they do, suggesting framing options even if not offered directly. This reinforces the value of customer support and care.

Percepción Social

Positive for Product & Price. Emerging Brand Awareness. Appreciation for Affordability and Style.

Ejemplos de Copy

• •Homepage Banner: 'Your Walls Are Waiting! ✨ Discover affordable art prints to express your unique style. From vibrant abstracts to timeless classics, find the perfect piece to make your space sing. Shop Studio93 – art for everyone.'
• •Product Description (for a Gallery Wall Bundle): 'Overwhelmed by choices? We get it! Our curated Gallery Wall Bundles take the guesswork out of stunning décor. Mix, match, and mesmerize with perfectly paired prints designed to bring instant joy and personality to your home. Easy, affordable, and oh-so-chic!'
• •Social Media Post (Instagram - showcasing a new print): 'Hello, gorgeous! 👋 Say Kia Ora to our latest obsession: [Print Name/Description]. We believe everyone deserves a beautiful home, and this stunner is ready to bring a pop of [color/style] to your favourite room. Affordable, NZ-made, and designed to make you smile. Tap to shop!'
• •Email Newsletter Snippet: 'Hey Art Lover! 🎨 Ready to refresh your nest? At Studio93, we're passionate about bringing you the coolest, most creative wall art without breaking the bank. Check out what's new this week – your walls will thank you! P.S. All our prints are lovingly made right here in Canterbury!'
• •About Us Snippet (for a flyer or small ad): 'Studio93: We're your friendly NZ crew for vibrant, affordable wall art! We handpick the best designs and print them in-house, so you can create a home you truly love. Let's make those walls wonderful!'