Brand Tone

empathetic, supportive, reassuring, and positive

Brand Values

• •Confidence
• •Comfort
• •Support
• •Quality & Functionality
• •Discretion
• •Understanding & Empathy
• •Innovation

Best Practices

• •Prioritize Empathy: Always write from a place of understanding. Acknowledge the challenges users might face and position Comfizz as a supportive solution. Use words that convey compassion and care.
• •Focus on Benefits, Not Just Features: Instead of just saying 'breathable fabric,' explain what that means for the user: 'Our breathable fabric keeps your skin cool and dry, so you stay comfortable all day long.'
• •Use Positive and Empowering Language: Frame messages around regaining confidence, freedom, and a better quality of life. Avoid language that could be perceived as clinical, negative, or pitying. The motto 'Don't feel different, feel confident' is a great example.
• •Incorporate Customer Voices: Regularly feature testimonials and user stories (with permission). This authenticates the brand's claims and builds community trust.
• •Maintain Clarity and Simplicity: While the products address medical needs, the language should be accessible. Avoid overly technical terms unless clearly explained. The goal is to make information easy to digest and reassuring.

Social Perception

highly regarded, genuinely cares, provides products that significantly improve the quality of life, trustworthy, reliable, excellent customer service, strong community aspect

Copy Examples

• •Live fully, without a second thought. Our Level 2 support briefs offer the perfect balance of firm support and all-day comfort, so you can focus on what matters. #ComfizzComfort #StomaCare
• •Reclaim your confidence, one comfortable garment at a time. Comfizz waistbands are designed to be your discreet everyday companion, providing gentle support that moves with you. Feel good, feel secure. #OstomySupport #HerniaAwareness
• •Don't let your stoma define your limits. Our breathable, high-performance support wear is here to empower your active life. From gentle walks to your favourite sports, we’ve got you covered. #ComfizzActive #StomaWarrior
• •Hear from Marija: 'Love everything about Comfizz. Their products, services, kindness... they are so great.' Discover the Comfizz difference and experience the support that changes lives. #CustomerLove #ComfizzFamily
• •Designed with you, for you. Born from experience, our award-winning stoma and hernia support wear combines cutting-edge fabric technology with a deep understanding of your needs. Because comfort and confidence should never be a compromise. #FeelConfident #ComfizzInnovation