Brand Tone

Enthusiastic & Passionate, Direct & Informative, Quality-Conscious & Transparent, Trendy & Youthful, Approachable & Slightly Casual

Brand Values

• •Sustainability
• •Quality
• •Authenticity & Rarity
• •Affordability
• •Curated Selection

Best Practices

• •Stay True to the Era: Consistently use language and references that resonate with the 90s and 00s aesthetic when appropriate, balanced with current slang where it fits the platform (like TikTok).
• •Emphasize Quality and Curation: Always highlight the handpicked nature, quality checks, and the unique/rare aspects of the items. This reinforces trust and value.
• •Be Direct and Action-Oriented: Especially on fast-moving platforms like Instagram, use clear calls to action and concise descriptions that get straight to the point (brand, size, price, shop link).
• •Infuse Passion for Vintage: Let the enthusiasm for the specific brands, styles, and the sustainable aspect of vintage shine through. Words like \"gem,\" \"heat,\" \"iconic,\" \"classic\" can convey this.
• •Maintain Transparency: Be honest about the vintage nature of items, including any minor flaws, as this builds credibility and aligns with the positive customer feedback received.

Social Perception

Trusted Source for Quality Vintage, Go-To for Specific Styles, Reliable & Professional, Fashion-Forward

Copy Examples

• •FLASHBACK FRIDAY ⚡️ Just dropped: Ultra-rare 90s [Brand Name] embroidered bomber. True vintage heat. Size L. Condition: Mint. You won't see another one like this. Tap to shop before it's gone! #ComeUpVintage #90sFashion #VintageStreetwear #RareFind #SustainableStyle
• •Refresh your look the sustainable way! ♻️ Our latest collection of handpicked 90s & 00s gems is now live. From classic Nike hoodies to timeless Carhartt jackets, find your next favourite piece. Quality checked, ready to wear. Shop via link in bio! #VintageClothing #SustainableFashion #StreetwearUK #ComeUp
• •A true 90s icon. This vintage [Brand Name] sweatshirt features the classic embroidered logo and offers that perfect relaxed fit. Handpicked for its quality and authentic retro vibe. Lovingly washed, pressed, and inspected. Condition: Excellent vintage condition with minor signs of wear consistent with its age. Size: Men's M. Join the sustainable style revolution. #Vintage[BrandName] #90sStreetwear #ConsciousConsumer
• •90s called, they want their [Item Type] back... but we're keeping it 😉 Styling this insane vintage [Brand Name] find. Cop yours before it’s a goner! Link in bio. #VintageFashion #StreetStyle #OOTD #ComeUpVintageClothing #90sAesthetic
• •Wear the Change. At Come Up Vintage, every piece you buy is more than just clothing – it's a vote for sustainable fashion. We're dedicated to reducing textile waste by giving iconic 90s & 00s styles a second life. Explore our latest curated drops and feel good about what you wear. #SustainableStyle #VintageRevolution #QualityVintage