Brand Tone

Promotional, Informative/Direct, Neutral/Functional

Brand Values

• •Variety/Selection
• •Accessibility
• •Currentness
• •Compliance (implied)

Best Practices

• •Clear & Concise Language: Avoid jargon where possible, or explain it if necessary. Get straight to the point in product descriptions and promotional messages.
• •Focus on Benefits & Features: Clearly articulate what the product does and how it benefits the customer (e.g., "longer battery life for all-day vaping," "intense flavour profiles").
• •Action-Oriented Calls to Action: Use clear calls to action like "Shop Now," "Discover More," "Get Yours Today," "Explore the Range."
• •Maintain Factual Accuracy: Ensure all product information, prices, and promotional details are accurate and up-to-date to build trust.
• •Professional Presentation: Even with a direct tone, ensure all communications are free of typos and grammatical errors, maintaining a professional image. If reactivating social media, ensure a consistent visual style for product imagery.

Social Perception

Transactional, Neutral, Potentially Dated

Copy Examples

• •Headline (New Product): "JUST LANDED: The All-New [Device Name] – Experience a Smoother Vape." *Body:* "Discover the latest in vaping technology. The [Device Name] offers [Key Feature 1], [Key Feature 2], and an extended battery life. Shop now and elevate your experience."
• •Headline (E-Liquid Promotion): "Flavour Fest! Get 15% Off All [Brand Name] E-Liquids This Week Only." *Body:* "Stock up on your favourite [Brand Name] flavours or explore new taste sensations. Discount automatically applied at checkout. Don't miss out!"
• •Headline (General Store): "Your One-Stop Vape Shop: Devices, E-Liquids, Coils & More." *Body:* "From beginner kits to advanced mods, and a huge selection of premium e-juices, Cometovape.com has everything you need. Fast shipping and reliable service."
• •Headline (Accessory Highlight): "Keep Your Vape Performing: Fresh Coils & Batteries In Stock." *Body:* "Ensure optimal flavour and vapour production. Browse our wide selection of replacement coils, high-performance batteries, and essential vaping accessories."
• •Headline (Seasonal/Limited Offer): "Summer Vape Sale On Now! Hot Deals on Top Brands." *Body:* "Get ready for summer with incredible savings on selected vape kits, tanks, and e-liquids. Limited time offers – shop today before they're gone!"