Brand Tone

Professional, approachable, and reliable, with a hint of local community focus

Brand Values

• •Quality
• •Reliability
• •Family
• •Community
• •Affordability

Best Practices

• •Maintain a consistent level of professionalism across all platforms, even on more informal channels like TikTok.
• •Emphasize the reliability and quality of products, highlighting their suitability for both professional and home use.
• •Incorporate local community references to strengthen the connection with the Puente Alto area.
• •Showcase the family business aspect to build trust and rapport with customers.
• •Encourage user-generated content and reviews to foster a sense of community and gather valuable feedback.

Social Perception

A reliable, family-owned business providing quality kitchen, bakery, and cleaning products, known for being approachable and community-focused, particularly within the Puente Alto area.

Copy Examples

• •Visit Comercial Andreu at Sergio Roubillard 78 for all your professional and even home cleaning essentials!
• •Comercial Andreu: Your family business partner for quality kitchen and bakery products this holiday season.
• •Get your year-end festivities sorted with Comercial Andreu's useful and economical gift options!
• •Check out our in-store giveaway and explore our website for amazing deals on professional cleaning supplies! #ComercialAndreu #PuenteAlto
• •Equip your business with the best! Comercial Andreu offers top-quality supplies at competitive prices.