Brand Tone

Reliable, Practical, and Community-Oriented

Brand Values

• •Quality
• •Experience & Tradition
• •Customer Support & Solutions
• •Community Commitment & National Pride
• •Accessibility

Best Practices

• •Internalize the "Reliable Partner" Persona: All communications, from ad copy to customer service scripts, should reflect Comasa as a knowledgeable, trustworthy, and supportive partner in the customer's construction or renovation journey.
• •Emphasize Practicality and Solutions: Focus content on how Comasa’s products and services solve specific customer problems or help them achieve their goals efficiently. Use clear, straightforward language.
• •Showcase Community Connection: Regularly feature local projects (with permission), highlight Panamanian craftsmanship, or run promotions tied to local events to reinforce the "community-oriented" aspect. This resonates well with the "100% Panamanian company" identity.
• •Maintain Consistency Across Channels: Ensure the tone is consistent whether a customer is on the website, interacting on social media, or speaking to staff in-store. Develop simple brand voice guidelines for all employees.
• •Leverage Heritage with Modernity: While highlighting over 50 years of experience, also showcase innovation, such as the e-commerce platform or new product lines, to convey that the brand is both established and forward-looking.

Social Perception

Established and Dependable, Reputable (by association), Locally Embedded, Comprehensive Supplier, Service-Oriented (Increasingly)

Copy Examples

• •Headline: Building Panama's Future, Together. Since 1972. Body: For over 50 years, Comasa has supplied Panama with quality construction materials and expert advice. From major projects to home improvements, we’re your trusted partner. Build with confidence. Build with Comasa. #ComasaPanama #ConstructionExperts #50YearsStrong
• •Headline: Your Project, Our Priority. Get Everything You Need at Comasa. Body: Planning a renovation or a new build? Find a vast selection of tools, materials, and finishes at Comasa. Shop online or visit our store for personalized service. Let's make your vision a reality! #ComasaBuilds #HardwareStore #PanamaProjects
• •Headline: Quality Materials. Lasting Results. That’s the Comasa Promise. Body: Don’t compromise on your construction. At Comasa, we source durable, high-quality products to ensure your work stands the test of time. Explore our range of wood, cement, paint, and more. #QualityConstruction #ComasaReliable #BuildingSupplies
• •Headline: Smart Solutions for Every Builder. Body: From our handy online materials calculator to expert in-store advice, Comasa provides the practical support you need. Save time, reduce waste, and get your project done right. #ComasaSolutions #DIYPanama #ConstructionTips
• •Headline: More Than a Store, We’re Your Neighbors. Body: With locations across Panama, Comasa is committed to serving our local communities. We’re proud to offer the products and support that help our nation grow. Thanks for trusting Comasa! #ComasaCommunity #PanamaHardware #SupportingLocal