Brand Tone

Authentic, Passionate, Quality-Focused, personal, and grounded, enthusiastic yet serious.

Brand Values

• •Quality
• •Craftsmanship
• •Practicality
• •Design
• •Authenticity
• •Customer Satisfaction
• •Fairness
• •Responsibility

Best Practices

• •Lead with Passion and Authenticity: Always tell the story of the brand. Use the founders' journey and their personal commitment to quality as a cornerstone of communication. Use "we" to maintain a personal, human connection.
• •Focus on "Why" Before "What": Instead of just listing features, start by explaining the purpose and benefit. For example, instead of "Hidden zipper," use "For peace of mind on your travels, we integrated a discreet hidden pocket..."
• •Emphasize Craftsmanship and Materials: Use descriptive and tangible words to describe the products. Terms like "genuine leather," "handcrafted," "supple," "robust," and "precisely sewn" reinforce the core value of quality.
• •Balance Style with Utility: Ensure the copy reflects that the products are both beautiful and practical. Pair aesthetic descriptions ("vintage look," "elegant") with functional benefits ("easy access," "safely stored," "durable").
• •Let Customer Voices Reinforce the Message: Use authentic customer testimonials in marketing materials. Highlighting reviews that praise quality, design, and durability serves as powerful social proof that aligns perfectly with the brand's stated values.

Social Perception

Positive, with high regard for product quality. Perceived as a reliable brand offering high-quality, well-made, durable, and stylish products with excellent workmanship and value for money.

Copy Examples

• •Adventure awaits. Your essentials, safe and unseen. Our handcrafted leather belt fuses timeless style with a hidden travel compartment. Move freely, explore confidently. This is more than a belt; it's your trusted companion for the journey.
• •It started with two friends and a shared passion: to create accessories we’d be proud to use every day. Six years later, our goal at COMARI remains the same—fusing quality craftsmanship with practical design, from our hands to yours. #COMARI #Handcrafted #PassionForQuality
• •Your ritual, refined. Our genuine leather tobacco pouch is designed for the discerning individual. Supple yet durable, its smart layout keeps everything in place, while the material itself gains character with every use. Uncomplicated, elegant, and built to last.
• •Welcome to the COMARI community. We’re not a big corporation; we’re Max and Marius. We started this brand to make life-enhancing accessories that we love, and we're thrilled you're here. Expect quality products, fair prices, and a passion for craftsmanship in everything we do.
• •In a world of the temporary, we choose to build things that last. COMARI accessories are handmade from the finest materials, designed to be reliable, practical, and uniquely yours. Discover your new everyday companion.