Brand Tone

Exciting & Adventurous, Professional & Trustworthy, Customer-Centric & Friendly, Celebratory & Unique

Brand Values

• •Experience: Providing unique and memorable aerial experiences of Columbus.
• •Safety & Professionalism: Ensuring flights are conducted by trained, certified pilots with a focus on passenger safety.
• •Customer Satisfaction: Aiming to create enjoyable and impressive experiences, as reflected in testimonials.
• •Uniqueness & Customization: Offering services that are distinct and can be tailored to individual events and needs.
• •Local Focus: Centering services and experiences around the city of Columbus.

Best Practices

• •Prioritize "Experience" and "Adventure": Use active, evocative language that highlights the thrill and uniqueness of a helicopter flight. Words like "breathtaking," "unforgettable," "soar," "discover," and "thrill" align with this.
• •Reiterate Safety and Professionalism: Subtly weave in assurances of safety, mentioning certified pilots or adherence to standards, to build trust without overshadowing the excitement.
• •Focus on Unique Perspectives/Occasions: Emphasize how the service offers a view or experience that can't be found elsewhere, especially for milestones like proposals, celebrations, or seeing city lights.
• •Maintain a Customer-Centric and Approachable Voice: Even when highlighting professionalism, keep the language welcoming and focused on the customer's enjoyment and needs. Use "you" and "your" to make it personal.
• •Be Visually Descriptive: Since the service is highly visual, use copy that paints a picture and complements the stunning imagery often associated with helicopter tours. Mention specific sights or feelings (e.g., "dazzling holiday lights," "smooth the helicopter felt").

Social Perception

Positive: Customers generally report thrilling, smooth, and safe experiences with knowledgeable and professional pilots. They are seen as a provider of unique and memorable activities, particularly for special occasions or a different view of the city. Reliable: Testimonials indicate satisfaction with the service and the professionalism of the staff. Innovative & Fun: The offering of services like gender reveals and candy drops from a helicopter contributes to a perception of a fun and modern company.

Copy Examples

• •Headline: See Columbus From A Whole New Altitude. Body: Tired of the same old sights? Elevate your perspective with a breathtaking helicopter tour. Professional, safe, and unforgettable. Book your adventure today!
• •Headline: Make Your Next Event Soar. Body: From romantic proposals to unique corporate gatherings, Columbus Heli offers custom charter experiences that leave a lasting impression. Tell us your vision, and we'll handle the flight.
• •Headline: The Ultimate Columbus View is From Our Cockpit. Body: Discover the landmarks you love from a thrilling new vantage point. Our experienced FAA-certified pilots ensure a smooth and spectacular journey. Experience the heart of Ohio like never before.
• •Headline: Gift an Adventure They'll Never Forget. Body: Looking for a truly unique gift? A Columbus Heli tour or experience is perfect for birthdays, anniversaries, or just because. Give the gift of breathtaking views and lifelong memories.
• •Headline: Beyond the Tour: Specialized Aerial Services. Body: Need stunning aerial photography, a unique way to reveal big news, or specialized transport? Columbus Heli combines precision flying with creative solutions. Professional. Reliable. Ready for your project.