Brand Tone

Friendly, Community-Focused, Creative, and Conscious

Brand Values

• •Community & Local Connection
• •Creativity & Joy
• •Sustainability & Eco-consciousness
• •Quality & Thoughtfulness
• •Family & Storytelling
• •Accessibility & Inclusivity

Best Practices

• •Emphasize "Local Love" and Community: Always bring the focus back to the connection people have with their local areas. Use words like "your community," "local gems," "celebrate your town."
• •Highlight Sustainability: Regularly mention the eco-friendly aspects (FSC-certified paper, UK printed, recycled materials) in product descriptions, social media, and 'About Us' sections to reinforce this core value.
• •Keep it Personal and Friendly: Use a conversational, warm, and approachable tone. Address the audience directly (using "you" and "your"). Share the founders' passion and story where appropriate.
• •Focus on Joy and Creativity: Use uplifting language. Words like "joy," "brighten," "create," "discover," and "inspire" align with the colourful and artistic nature of the products.
• •Be Authentic and Transparent: Share the process, the inspiration behind new books, and features in the press. Customer testimonials and user-generated content (coloured pages) can also be shared to build trust and community.

Social Perception

Innovative and Unique, High Quality and Well-Made, Engaging and Meaningful, Giftable, Community-Oriented, Trustworthy and Reputable

Copy Examples

• •Get your pencils ready, [Town/City Name]! 🎨 We've just launched our brand new colouring book celebrating the heart and soul of YOUR streets. From the iconic [Landmark 1] to the charming [Landmark 2], rediscover your favourite spots and add your own splash of colour. Lovingly made in the UK on sustainable paper, it’s the perfect way to unwind and connect with your community. Tag a local you'd love to colour with! #ColourYour[TownName] #LocalLove #SustainableArt #ColourYourStreets
• •Fall in Love with Your Local Landmarks, Again. ✨ Explore our original colouring books, designed to bring joy, creativity, and your community closer. Printed sustainably in the UK. Colour your streets, colour your world. [Shop Now Button]
• •🎨 Special Treat: Bring Your Neighbourhood to Life with 15% Off! Hey [Customer Name], Ever wished you could add your own artistic touch to the familiar sights of your town? Now you can! Our 'Colour Your Streets' books are more than just colouring – they're a journey through the places you know and love, a chance to relax, and a beautiful way to support sustainable, UK-made art. Explore your local area or discover a new one today!
• •Unleash your creativity and celebrate the unique charm of [City Name] with our meticulously crafted colouring book! Featuring 16 iconic landmarks, from the bustling [Market/Street] to the tranquil [Park/River], each page invites you to bring your city to life. Designed and printed with love on eco-friendly, recycled paper right here in the UK. It’s a perfect gift for yourself or the [City Name] lover in your life!
• •(Image: A half-coloured page of a new book) Guess the landmark we're colouring today in our upcoming [Area] book! 🤔 First 3 correct guesses get a special discount code! Hint: It’s a place where community spirit shines! ✨ #ColourYourStreets #NewRelease #LocalPride #EcoFriendlyFun