Brand Tone

Inspirational, Sophisticated, Expert & Knowledgeable, Authentic & Proudly Irish, Approachable & Helpful

Brand Values

• •Quality: A strong emphasis on the durability, coverage, and finish of their paints, using high-quality ingredients.
• •Heritage & Irish Identity: Pride in being an Irish company, with inspiration drawn from the Irish landscape and culture.
• •Colour Expertise: A commitment to offering a sophisticated and extensive range of colours, staying ahead of trends, and helping customers make confident colour choices.
• •Customer Focus & Support: A dedication to assisting customers through inspiration, advice, and practical guidance.
• •Innovation & Sustainability (Emerging): While heritage is key, there's an increasing mention of the technology behind their paints and aspects like low VOC, indicating a move towards more environmentally conscious practices. They highlight their water-based paints and commitment to reducing environmental impact.

Best Practices

• •Develop a Brand Voice Guide: Document Colourtrend's specific tone (Inspirational, Sophisticated, Expert, Authentic, Approachable), core values, key messaging points, and even a list of "words we use/don't use." Share this with anyone creating content.
• •Always Emphasize Quality and Irish Heritage: Weave these core pillars into storytelling, product descriptions, and social media posts. Use phrases like "expertly crafted in Ireland," "premium ingredients," "inspired by the Irish landscape," and "generations of expertise."
• •Focus on Inspiration and Empowerment: Frame copy around how Colourtrend helps customers achieve their vision. Use evocative language that describes the mood and feeling a colour can create, rather than just its technical aspects. Offer solutions and ideas.
• •Maintain a Helpful and Knowledgeable Stance: Position Colourtrend as the expert. Share tips, answer questions thoroughly on social media, and create content that educates customers about paint types, finishes, and colour theory in an accessible way.
• •Adapt to the Platform, Not the Personality: While the style of content may change from TikTok (short, snappy) to a blog post (more detailed), the core brand voice – its sophistication, authenticity, and helpfulness – should remain consistent. The message is adapted, but the underlying brand persona is unwavering.

Social Perception

A premium, high-quality paint brand. A leading Irish brand. A source of inspiration and expertise for home décor. Reliable. Aspirational yet accessible.

Copy Examples

• •Instagram Post (Showcasing a room): Breathe new life into your living space with the rich, velvety hues of our Historic Collection. Inspired by Ireland's timeless landscapes, 'Emerald Isle Green' brings a touch of heritage and enduring quality to your home. Swipe to see the transformation. #Colourtrend #IrishMade #HomeInspo #QualityPaint #TimelessColour
• •Facebook Ad (Targeting homeowners planning a renovation): Planning a refresh? Discover the perfect shade that tells your story. At Colourtrend, we combine generations of Irish craftsmanship with cutting-edge paint technology to bring you colours that inspire and finishes that last. Explore our expertly curated palettes online or visit us in-store for a personal consultation. Your dream home starts with Colourtrend. #ColourExpertise #IrishHeritage #PremiumPaint #HomeRenovation
• •TikTok Video Caption (Quick DIY tip): Watch how 'Soft Antler' instantly brightens this north-facing room! ✨ Our paints are designed for superior coverage and a flawless finish. What space are you transforming next? #ColourtrendPaints #DIYTips #PaintMagic #IrishQuality #HomeHacks
• •Website Banner (Homepage): Colourtrend: Crafting Ireland's Finest Paints for Over 60 Years. Discover a World of Colour, Rooted in Quality and Inspired by Our Land. Explore Our Collections.
• •Email Newsletter Snippet (Introducing a new colour): Introducing 'Coastal Calm' – the newest addition to our Weather Collection. A serene blue, capturing the essence of the Irish seaside. Made with passion in Ireland, our durable, eco-friendly paints ensure your space is not only beautiful but protected. Find your perfect colour today. #NewCollection #ColourInspiration #SustainableStyle #ProudlyIrish