Brand Tone

Aspirational, vibrant, sophisticated, informative, passionate, engaging, and personal.

Brand Values

• •Empowerment
• •Sustainability
• •Craftsmanship
• •Innovation & Curation
• •Magic & Escape

Best Practices

• •Lead with Vibrancy and Positivity: Use energetic and uplifting language, incorporating words like "vibrant," "fabulous," "magical," "shine," and "joy."
• •Tell the Story Behind the Product: Focus on the "escape" a product represents or the "craftsmanship" behind its creation, highlighting brand founders and narratives.
• •Emphasize Core Values: Seamlessly integrate keywords related to sustainability, empowerment, and craftsmanship into all copy to reinforce brand identity.
• •Maintain a Sophisticated & Aspirational Tone: Use descriptive, evocative language that reflects the premium nature of products and appeals to a discerning audience.
• •Create a Sense of Community and Connection: Address the customer directly and share team insights to foster a feeling of belonging to the Colourbox family.

Social Perception

Colourbox is perceived as a high-end boutique for unique, quality fashion pieces, a destination for vacation and resort wear, and a gateway to global fashion trends. Its emphasis on sustainability and female empowerment resonates positively with a socially-conscious audience, and it maintains a transparent and authentic image.

Copy Examples

• •Ready for your next escape? Our new Maaji swimwear collection has just landed. Dive into a sea of reversible prints and vibrant colors designed to make you feel like the sun is always shining. Because every day is a good day for a little bit of paradise. #ColourYourEscape
• •Style that feels good, inside and out. Introducing the latest from Boody, crafted from luxuriously soft and sustainable bamboo. Perfect for layering or lounging, these are the conscious-comfort pieces your wardrobe has been waiting for. #SustainableStyle #ColourboxCares
• •Don't let the chill dull your sparkle. The Wild Flowers Blue Jacket from POM Amsterdam is here to brighten up your winter wardrobe. With its vibrant print and impeccable tailoring, it's the perfect statement piece to layer over any outfit. #VibrantLayering #ColourYourConfidence
• •Float through your day in the exquisite Poppy Dress from One Season. Handcrafted and effortlessly chic, it's the embodiment of everyday luxury. Swipe up to make it yours. #EffortlessElegance #BoutiqueWear
• •At Colourbox, we believe fashion is more than just clothes—it's a feeling. A curation of the world's most colourful and unique lifestyle brands, chosen to empower and inspire. Discover pieces that tell a story. Discover your style. #ColourboxSA #InternationalLifestyle